Research On Marketing Strategy Of Guangdong M Restaurant Company

With the deterioration of market competition and increasing competition means,catering companies have many problems and shortcomings in formulating marketing strategies due to the limitations of the catering industry itself,such as lack of good service awareness and marketing awareness,lack of awareness of brand building and promotion,lack of professional network marketing talents,etc.,especially in the business circle,which is very popular online ordering.In order to adapt to the development of the times,changes in market consumption patterns and consumer behavior,catering enterprises should make timely adjustments to marketing strategies to meet the needs of market development.By studying M catering company,this paper studies the transformation and development of marketing strategies.Firstly,the research situation of marketing and catering marketing at home and abroad is discussed,and the analysis framework is based on marketing theory.STP theory,service marketing theory,4C marketing theory and network marketing theory are adopted.Secondly,the basic situation of M catering company is elaborated,and the current commonly used marketing methods are briefly introduced,such as recharge cards,supplemented by network marketing theory.Other concessions;online and offline combination sales;terminal sales;active marketing,etc.On this basis,this paper analyses and summarizes the problems existing in the operation and management of M catering company,which are as follows:lack of good service consciousness and marketing consciousness,lack of brand building and promotion consciousness,lack of professional network marketing talents,etc.Third,in the new development environment,the marketing countermeasures of M catering company are refined,and reasonable and effective marketing countermeasures,such as STP,are sorted out.In the market strategy,the market segmentation,positioning and the determination of target market are included.Four elements of 4C marketing theory,namely,consumers,convenience,cost and communication,are reflected.The marketing strategies of M catering company are constantly improved by strengthening the concern of relational service marketing and network marketing strategies.In addition,we should also promote M catering company to implement marketing plan from the following four aspects:in terms of corporate culture,actively create a warm service atmosphere;in terms of management,strengthen food safety;in terms of operation,reasonable control of procurement and distribution costs;in terms of the market,it should be related to the actual life of the mass consumer groups.The marketing countermeasures and related guarantee measures mentioned in this paper can guide the marketing work of M catering company,so as to provide reference for other catering companies in the industry.