Research On Value Assessment Of "Internet +" Manufacturing Enterprises

With the promotion of innovation-driven development strategy,the Internet is more and more widely used.In recent years,enterprises especially manufacturing enterprises have begun to transform and upgrade "Internet +".How to accurately evaluate the value of such enterprises in the "Internet +" has become a practical problem.Different from traditional enterprises,the main value of "Internet+" manufacturing enterprises is their future growth potential.But the existing e valuation models are limited to some extent,it is necessary to explore the new valuation model.By reviewing domestic and foreign literatures and combining with the development of "Internet +",this paper analyzes and summarizes the characteristics of "Internet +" manufacturing enterprises,such as online,intelligent,personalized,miniaturized and ecological production.Through analysis,the influence of "Internet +" on the value of manufacturing enterprises is obtained.Based on the traditional cash flow model,the above analysis and combined with the research assumptions,the manufacturing enterprises after transformation will enter a new growth p eriod,which is suitable for the three-stage growth model.And according to the modified Douglas production function,the paper analyzed the influence of factor input growth rate on enterprise output growth.So we can predict the growth rate of future income according to the model.Meanwhile,the paper also modified unique risk return rate of enterprises.This paper optimized the valuation parameters and built a more appropriate value evaluation model.In order to test the rationality of the new model,this paper only selects a representative case Qingdao haier to analyze limited by the research conditions.Taking the company’s market value as a reference and combining the deviation degree between the 2018 forecast and the disclosed actual data,this paper makes a judgment and thinks that the new valuation model is more in line with the current enterprise development situation.At last,the conclusion of this paper is expounded systematically.