The Influence Of Circulation Mode Of Fresh Products On Farmers' Income

Fresh agricultural products is one of the indispensable consumer goods in residents daily life,and also is the important nutrient source for people;at the same time,it's the main agricultural products produced by the mass farmers,is an important part of their income.The fresh agricultural connects cultivated field and our table,It is a bridge between production and consumption,which directly affects the national economic development and social stability.With the rapid development of economy in our country,people's living standards gradually improved,which made the fresh agricultural products demand has great changed among consumers,The traditional circulation model of fresh agricultural is increasingly unable to adapt the needs of development.such as more circulation,high circulation costs,low degree organization in the farmers,farmer docking market difficulty,farmers “selling difficult” and consumers “buy difficult” phenomenon common occurred,these problems not only hinder the development of domestic fresh circulation,but also not conducive to the farmers income rising.In view of these problems,this paper select the impact of fresh agricultural products circulation mode on farmers income as the research object,first discussed the types of circulation mode,historical evolution,present situation and it's problem in our china,then Taking the author's hometown specialty Gannan navel orange as the research object,use the collecting data deeply analyzed the influencing factors and the impact of different distribution of farmers' income,in order to obtain the effective way to healthy develop the fresh agricultural circulation in the future and increasing farmers' income.The structure of this paper is as follows:Firstly,this paper reviewed respect that the domestic and foreign scholars researching on the agricultural products circulation;Secondly,it analyzes the product,production and circulation attributes of fresh agricultural products,and sorts out the historical evolution,current situation and problems of the circulation model since the liberation in our China;After that,it elaborated analyzed the correlation mechanism between farmers' income with three circulation modes—“Agricultural Super Matchmaking”,“Farming Social Docking”,and “Agricultural Enterprise Docking”,then Combining the advanced experience in developed countries of the fresh agricultural circulation,proposed the development of China's circulation model in the future.In the empirical part,author taking the Gannan navel orange specialty as an example,through the questionnaire survey data,Using Regression Analysis and Regression Equation's Sharply Value Decomposition Method empirically studies the influence of navel orange planting farmers on their income when they through different Circulation mode to sell agricultural products;Finally,this paper puts forward some relevant policy recommendations to improve farmers' income through the circulation channel model on the basis of theoretical research and empirical conclusions.Through the above analysis,we found that the circulation of fresh agricultural products exist the low degree of farmers organization,farmers difficult docking market;the “agriculture-supermarket jointing” mode difficult development;circulation cold chain logistics construction is seriously insufficient,that causing higher loss of fresh agricultural products circulation process,these problems seriously affects farmers income;In addition,the empirical results show that the circulation model plays an important role on Famers sales income,in all the circulation modes,the “agricultural-cooperatives jointing”has the greatest impact on the sales revenue of farmers.,and the second is “agriculture-enterprise docking”,the third is “agriculture-supermarket jointing”,the fourth is “farmers docking” and the last is “agriculture-businesses docking”.The innovation of this paper is mainly reflected in two points: one is research the fresh agricultural products circulation mode together,that Deepening present the meaning of the "agricultural super-docking" model;two is through questionnaire survey data,from the perspective of farmers,research the sale income impact when they sell the fresh agricultural products through different circulation patterns,it is enhance the practical significance of problem researching.