Financial Analysis Research Of Yili Group Based On Harvard Analysis Framework

The financial statement of company is a digital reflection of company’s operation activity.Traditional financial analysis work is mainly based on financial figures from the financial statement to dialysis and analyze itself,which is a very important and detailed work.The aim of this is to evaluate the current financial situation and operating results of the enterprise,and to find problems existing in the production and operation of enterprises.Also,it is able to make a possible prediction of the future development trend.For a long time,this way of analysis,which is only according to the statement to analyze,has been deemed as a kind of mechanically programmed analysis,that can be figure out easily by financial ratio formula in the textbook.And that is definitely just touching the surface and trending to mechanization.On this basis,the Harvard analysis framework combines the application of non-accounting data and has the characteristics of strictly logic,which effectively solves the problems existing in the above financial analysis model.With the growth of national economy,the per capita disposable income of residents has increased and dietary structure has changed.Dairy products have become essential nutrients in people’s daily life.Under the background of the new normal economy,China’s dairy consumption will continue to grow with the upgrading of consumption structure.However,the economic downturn and strict dairy policies have increased pressure on the dairy market.Yili Group is not only the leading enterprise in the dairy industry,who obtains a representative role,but also as a listed company,is regularly open to public its financial information,which provides convenience for research.This paper combines Harvard analysis framework and based on the annual report from 2013 to 2017 year of Yili Group.It takes the method of PEST analysis to conclude the macro-environment of dairy industry,employs Michael Porter’s Five Forces Model to summary micro-environment,adopts the way of SWOT analysis theory to draw Yili Group’s strategic positioning.In the level of accounting analysis,we assess the quality of accounting information by identifying key accounting policies;In the level of financial analysis,we apply financial statement and financial ratios to analyze business performance.And then,we make a reasonable extension of the future under the connection of three.It looks over Yili Group’s advantages and disadvantages in the process of development.Summarize the advantages to provide a successful experience for other companies;In view of its deficiency,putting forward the corresponding improvement suggestions to promote the healthy and sustainable development of dairy industry.