Enterprise Research Based On The Perceived Value Of DL Mall Customers

In recent years,with the continuous development of China's economy,people's living standards and rising income,the enterprise the importance of the quality of service for the customer more and more significant,in this case,the customer perceived value is becoming more and more attention by people,it stimulates the rapid reform and development of retail industry,industry of differentiation and specialization,continuously improve service quality.Along with the rapid rise of the electricity,the traditional retail industry faces a bigger challenge and transformation,and severely impacted by electricity,which makes the traditional retail business for greater reform,in the face to upgrade and reform,the biggest improvement is retail service quality according to the industry to become more professional,mall shopping environment to meet the demands of consumers.Therefore,the enterprise should continuously improve the service quality of the enterprise,and on this basis,it should also continuously improve the customer perceived value of the enterprise.Therefore,service quality has a great impact on the competitiveness of enterprises.Therefore,it is very important to study the perceived value of customers.Customer perceived value is a subjective feeling and judgment of consumers on service quality during daily consumption.Therefore,this paper conducts quantitative analysis and research on customer perceived value through the perceptive value model,providing a relatively objective reference basis for the improvement of service quality of enterprises.At present,China's retail industry is entering a period of rapid brand development,the appearance of many new brand chain of retail shopping commercial center,from consumer,entertainment,catering and other leisure and other supporting service facilities projects,brings great shopping experience for consumers,let consumers living standards become more and more is also high.In such a fierce competitive environment,enterprises are facing great market challenges.As consumer's standard of living and material needs,spiritual needs and cultural needs improvements,such as the market competition gradually became dominated by consumer shopping experience of market competition environment,in this competitive environment,consumers become the core of the market competition main body,in this case,the enterprise should continue to maintain a strong core competitiveness,you need to combine competition from conforms to the specific development strategy of the environment,for the comprehensive competitiveness of enterprises to provide a steady stream of new energy.Firstly,the paper summarizes the internal meaning,research status and driving factors of the customer perceived value theory research at home and abroad,and analyzes the information related to enterprise service quality to lay the theoretical foundation of this paper.Secondly,study the physical and mental feelings of customers on service quality,and then analyze the relationship between service quality and customer perceived value,to provide a better basis for the establishment of the model and research.Again,the model of service quality service quality,and the quality management of the enterprise carries on the analysis and research,on this basis to build a model of customer perceived value,to distinguish the enterprise service quality standard,this will be the basic attributes of customer perceived value of the enterprise have a better understanding,and then quantitative calculation and analysis of customer perceived value,make enterprises more clear understanding to the service quality of high and low for the relationship with customer perceived value,improve the quality of service for the enterprise provide data analysis and support measures.Based on the RATER model of service quality level measurement and the 5GAP model of service quality improvement,the service management of DL mall was studied through questionnaires,the actual operation of stores and the characteristics of enterprises.The practice report combined with the actual situation of chain stores and the development of the industry under the background of the service concept,as well as the increasing consumer demand for services,analyzes and summarizes the enterprise in service management standards and unique service characteristics.Standardized management and application of actual and effective service in stores.Through the questionnaire form more insight into the modern consumer desire and service standards,at the same time improve every aspect of store services and provide a basis for the optimization of management,is more effective for upgrading stores service,so as to improve customer perceived value,customer on the adhesiveness of the enterprise,and then continuously rapid development for the enterprise to provide a steady stream of power.