Research On Hotel Services Quality Based On Customer Value Perception

With the development of service industry grow with each passing day status inthe society and economy, service quality has become a very active research topic ininternational management disciplines. After China’s accession to the WTO, as a veryimportant in the service industry and industry of special status--the hotel industryservice quality with sweeping the global tourism development and competitionintensifies, more and more attention. The hotel competitiveness largely core for thehotel product is a quality of service. The hotel service quality management to becomethe hotel enhance the competitiveness of the most critical factors, if the hotel servicequality management can not keep pace with the times, will lose in the competition.This paper is mainly based on customer perceived value, conducts the analysisresearch to the hotel’s service quality, this paper first analyzes the researchbackground and its significance, and research status at home and abroad, have a clearunderstanding of the research; secondly, the theoretical analysis, mainly related totheory. The customer value perception and Hotel Service Study on quality, based onthis theory to this thesis; then, carries on the analysis to the7days of Fasthotel servicequality situation of our country, and analysis of the composition of the7days ofFasthotel service quality, with more in-depth understanding and scientificunderstanding of hotel service quality system to7days of Fasthotel service quality;then, from two aspects of the concept service quality management and process toanalyze the differences between7days of Fasthotel and foreign hotel service quality,realize the hotel service quality management in China are put forward to strengthengap; the7days of Fasthotel service quality management strategy in China, mainlyfrom the hotel service quality management system, organizational structure, personneltraining and customer communication four aspects, so as to promote the developmentof7days of Fasthotel service quality management in our country.