Research On Customer Value Proposition Innovation Of Technology Entrepreneurship Projects

The transfer of scientific and technological achievements is important support for innovative development of China,and the establishment of a strong country in science and technology.The science and technology entrepreneurship project is a concrete manifestation and a necessary way to the transfer of scientific and technological achievements.Focusing on the research of the projects,not only reduces the blindness of commercial analysis,but also absorbs the theories of business models in the research,which provides new ideas for the study.This thesis first reviews the research about customer value proposition,technology commercialization,technology entrepreneurship,the job-to-be-done theory and the theory of scenes,as the theoretical foundation.Secondly,it proposes that the essence of the solution in the application scenario is the combination of core functions of scientific and technological achievements.Based on the scene theory,this thesis puts forward that the application scenario contains five elements: subject,customer problem,space,time and atmosphere.Based on the mechanism of prior knowledge to explore potential application scenarios,the idea of knowledge crowdsourcing is proposed.Thirdly,it establishes the relationship between functions,application scenarios and job-to-be-done in technology entrepreneurship projects,forming an analytical framework.According to the attributes of jobs(importance,the cost of hiring and frequency)and their achievement situations,the innovation opportunities of projects are identified.Meanwhile,four dimensions of value creation space analysis are proposed,including project dimension,organization dimension,customer dimension and market opportunity dimension.Fourthly,the four basic conditions for the most suitable application scenarios are that the application scenarios have innovation opportunities,sufficient excavation value,the projects have the ability to create value,and have operability.It proposes the basic conditions for the most suitable application scenarios.This thesis analyzes the influencing and innovation factors of customer value proposition in the commercialization process of projects.Finally,combining the research results with the practice of an enterprise that has successfully converted scientific and technological projects,it proves and explains the inferences above.This thesis is mainly concerned about the research on customer value proposition innovation of technology entrepreneurship project.It provides reference for scientific and technological enterprises and research institutes,as well as future research on the transformation of scientific and technological achievements.