A Research On Internet Finance's Impacts On China Construction Bank Jiangsu Branch And The Coping Strategies

Internet technology has already been gradually popularized since 1990s and huge progress has already been made in it recently.Meanwhile,there has been emerged a large number of world renowned internet enterprises,in which the internet giants represented by Alibaba and Tencent have been successfully listed in Hong Kong and America one after another.Under the overall background of various burgeoning prosperous internet industries,there emerge new-type payment and settlement tools through popularization of online shopping,online socializing and 020 consumers.In the meantime,the market pattern of China's traditional payment and settlement industry dominated by bank has also been profoundly changed due to the development of the third party payment platforms represented by Alipay and WeChat.While the advantageous fields of the traditional commercial banks have been constantly encroached and challenged along with the development of the third party payment platforms,there also emerges new cooperation and opportunities in crisisBased on a literature review of domestic and foreign literature,the current developments tatus and existing problems of retail business of China Construction Bank Jiangsu Branch are analyzed.By exploring the influence of third-party payment on the payment,settlement,financial products and consumption credit business of China Construction Bank Jiangsu Branch,the advantages and disadvantages of retail business of China Construction Bank Jiangsu Branch in the competition with third-party payment platforms are summarized.On this basis,it is proposed that to cope with the competition with third-party payment,it is necessary to establish a financial ecosystem for individual customers,vigorously promote financial innovation and implement differentiated competition of inclusive finance.In particular,a housing rental community financial service scheme,"Jian Rong Hui Jia",is designed and financial services that China Construction Bank Jiangsu Branch should provide in the service scheme are clarified.Lastly,China Construction Bank Jiangsu Branch is suggested to develop a government regulatory platform for housing rental,improve related business collaboration in housing industry chain,innovate in housing rental community financial service model and provide other supporting measures.