The Research On The Impact Of Third-party Payment Development On Business Performance Of Commercial Banks

With the rise of e-commerce,the payment system of commercial banks can no longer meet their development needs.Third-party payment under the Internet model is an effective tool to solve its development bottleneck,and thus has entered a new era with the development of e-commerce.In the early stage of the development of thirdparty payment,third-party payment played the role of intermediary between users and commercial banks,and maintained a single cooperative relationship with commercial banks.However,as the Internet constantly changed people's lifestyles,the third-party payment market rose rapidly.In this process,the user's transaction data remains on the payment platform as the transaction is completed.The third-party payment institution constantly changes the bank's business model by means of a large amount of transaction data and convenient and novel payment forms,which affects the bank's deposit and loan business.Traditional business such as intermediary business,which affects bank business performance.Faced with fierce competition between the two,how can commercial banks cope with their increasingly strong challenges,how to deepen cooperation and jointly plan cooperation models,not only affects the win-win situation of both sides,but also the progress of China's modern payment system.Based on the theoretical analysis,this paper analyzes the positive and negative impacts of third-party payment on commercial bank deposit and loan business,intermediary business and other aspects according to the status of third-party payment and commercial banks,and proposes corresponding assumptions based on the current situation,based on 16 listed banks.Based on the annual data disclosed,the factor analysis method was used to construct the performance evaluation index of commercial banks,and the empirical analysis of the impact of third-party payment development on the business performance of commercial banks was completed.The impact of thirdparty payment on the business performance of different types of banks was analyzed.The factors affecting the profit factor,debt repayment factor and development factor of the third party payment have reached the following conclusions: The development of third party payment has a significant negative impact on the business performance of commercial banks,which has a significant negative impact on the profitability factor of commercial banks.The impact has a significant positive impact on the development factor,and the impact on the debt repayment factor is not significant;the impact on the performance of state-owned banks is greater than that of non-state-owned banks.Based on the above theoretical analysis,current situation analysis and empirical analysis,this paper proposes the countermeasures that commercial banks should take in response to the development of third-party payment: 1.Leading the transformation of business philosophy with its own advantages;2.Broadening the scope of business with innovation-driven;Taking talent technology as an opportunity to strengthen cooperation between the two parties;4.Deploy life scenes with customer experience as the focus.