Research On Product Display Improvement Strategy Of Jilin Province Special Agricultural Products E-commerce Platform

Jilin is a strong agricultural province with rich output and excellent quality of agricultural products.However,because it is located in the northeast,the overall economic development is relatively backward,and the upward situation of agricultural products is worse than that of the economically developed areas in the south,Jilin Province has been implementing strategies to promote the development of agricultural products in various aspects.Especially in recent years,with the maturity of e-commerce,the combination of agricultural products and e-commerce has given birth to a new industry,that is agricultural products e-commerce,which has been concerned by the government and hopes to play a greater role in optimizing the circulation of agricultural products,stimulating the sales of agricultural products,accelerating regional coordinated development and so on.Governments have also implemented development strategies such as building e-commerce organizations and participating in e-commerce poverty alleviation projects,but there are still many problems in the development of special agricultural products e-commerce.Especially in Jilin Province,the level of its development has been lower than that of some advanced provinces in Southeast China.In order to promote the development of “Internet + agricultural products” in Jilin Province,many scholars have studied the current situation and countermeasures of the development of Jilin's agricultural e-commerce,mainly from the perspective of the comprehensive development of e-commerce in Jilin Province,and the countermeasures are mostly macroscopic strategies such as talent training,logistics construction,organization construction,platform construction,etc.But there is a lack of research on product display technology of agricultural products e-commerce platform.Therefore,This article starts from a new perspective of applied research,which enriches the theory of agricultural products e-commerce and provides some references for the development of Jilin Province agricultural products e-commerce.With the methods of literature research,network survey,questionnaire survey and case analysis,this paper takes the Jilin Province agricultural products e-commerce platform as the research object and this thesis focus on the promotion of product display technology.On the basis of elaborating the research purpose and significance,it summarizes the research status of e-commerce of agricultural products and product display technology at home and abroad.It defines the relevant concepts and summarizes the experience marketing theory.After that,on the basis of understanding the development status of Jilin Province special agricultural products e-commerce platform,this paper analyzes the current application status and shortcomings of the product display technology through comparative analysis,which mainlyshows that the display technology level is low,mainly pictures and words,short of the video and the technology of live broadcast.Almost no VR,AR and other new technologies are used in presentation of product on the construction of e-commerce platform.Then through case analysis,this paper analyzes the current live broadcast,AR,VR and other technologies in domestic and foreign e-commerce platforms and domestic e-commerce platform for agricultural products,and summarizes theirs successful experience.Next after the questionnaire survey to understand the attitude of consumers towards the present situation of agricultural products e-commerce platform product display technology and the promotion demand,the paper puts forward the promotion strategy of Jilin special agricultural products e-commerce platform.make full use of the technology that has been widely used,apply three dimensional technology to display multi-dimensional information of products,introduce the combination of VR technology,AR technology and live broadcast technology and apply VR and AR to build virtual shopping scene.With the technology gradually matures,the introduction of virtual odor technology to show more characteristic information of agricultural products.Finally,this thesis propose the safeguard measures for the implementation of the promotion strategy of agricultural products e-commerce platform product display technology from the government level and the enterprise level,in order to promote the development of Jilin Province special agricultural products e-commerce.