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Research On The Improvement Of Service Quality Of Xing'an League Telecom Business Office

Posted on:2021-04-26Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y DuFull Text:PDF
GTID:2439330623484700Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the continuous upgrading of communication technology,the telecommunications business has developed rapidly.Many telecommunications companies are constantly self-adjusting and self-improving,hoping to win a place in the fierce competition.The telecommunications business hall is the most important channel for customers at all levels.The quality of service in the business hall directly affects the customer's feelings.Only by improving the service quality of the business hall can we provide customers with a good feeling and promote the sales of telecommunications products.This paper takes Xing'an League telecom business office as the research object,summarizes the current problems of the business office through investigation and analysis,and formulates a service quality management improvement plan to improve the service quality level of the business office,and forms a continuous improvement mechanism of the service quality of the telecom business office,and finally achieves the purpose of improving customer satisfaction.Based on the investigation of the current situation of Xingan League telecom business office,the current situation of customer service quality in the business office and the causes of the problems are sorted out.Using the theory of service quality management,aiming at the current situation,find out the defects,make plans and carry out rectification.The research data comes from the current situation investigation before the implementation of the service quality improvement program in the business hall and the effect investigation after the implementation of the service quality improvement program.Through sorting out and comparative analysis of the data,it is concluded that the implementation of service quality improvement program in the business hall can effectively improve customer satisfaction.In short,the service quality improvement plan can significantly improve the service quality management level of the telecom business office,and promote the service quality of the business office to enter a virtuous circle process of continuous improvement.It is an effective management method worth promoting in the service quality management of the business office.
Keywords/Search Tags:Xing'an League Business Hall, Customer satisfaction, Quality of Service
PDF Full Text Request
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