Research On Business Performance Evaluation Of Health Insurance Companies

Compared with Western countries,the development of China's professional health insurance companies started late.In April 2005,China's first professional health insurance company was officially established.Since then,companies such as Chengzhi Health,Fuxing United Health,Ruihua Health,Pacific Alianz Health and Ping An Health have been established one after another,which has greatly promoted the professional management of health insurance and the layout of big health undertakings in China.In the process of rapid expansion of the industry,the operating efficiency of many health insurance companies is unsatisfactory.Therefore,it is particularly important to strengthen the research on the performance evaluation of health insurance companies.This paper mainly uses a combination of case analysis and empirical research.Firstly,the research object of this paper is clarified,and the health insurance company's business performance evaluation theory,the development status of professional health insurance and the influencing factors of health insurance company's business performance are briefly summarized.Secondly,it analyzes the business performance of P health insurance company,paving the way for case analysis and empirical research.By constructing the performance evaluation index system,the sample data of P health insurance company from 2010 to 2017 was selected,and the objective weight method-entropy method was used to empower the index system,and then the performance level is evaluated by setting up a more scientific performance evaluation index,and the results of the index calculation are analyzed..The research results show that: P health insurance company reached the highest performance point in 2014 and 2017 respectively,and its net asset return rate and comprehensive expense rate accounted for a large proportion of the weight of the business performance indicator system,which partly consumed the operational capacity of the health insurance company.And development strength.Finally,through the above analysis and the characteristics of industry development,this paper proposes corresponding countermeasures and suggestions from the aspects of cost control and comprehensive management.