Marketing Strategy Optimization Of G Scenic Spots Based On Customer Integration Perspective

Since the 18 th National Congress of the Communist Party of China,China's tourism economy has been growing rapidly,the industrial structure is becoming more and more perfect,the market scale and quality are improving synchronously,and the leisure life of national tourism is more splendid.Tourism has become a strategic pillar industry of the national economy and a happy industry closely related to the people.With the diversification of customer demand,the logic of tourism marketing has gradually changed from commodity-oriented logic to experience-oriented logic.Creating value together with customers has become the main source for enterprises to gain competitive advantage.G Tourist Scenic Spot Company has systematically planned and designed the natural resources,historical resources and human landscape of the scenic spot,and gradually formed a comprehensive product and service combination.According to the investigation and research,the marketing effect of G scenic spot is not good at present,which is mainly reflected in the low coverage of product experience design,the lack of flexibility of product pricing,and the single marketing channel.In order to further improve the marketing system of scenic spots and promote the full utilization of scenic resources.Based on the current development process of China's tourism industry and the theory of value co-creation,this study analyzed G tourist attractions from the perspective of customer integration and proposed solutions.Guided by relevant marketing theories,this study conducts a comprehensive survey of G scenic spots' marketing strategies through questionnaire,theoretical research,field research and other research methods.Combining with the author's many years' experience,this study fully analyses the defects existing in the marketing system and formulates optimization plans.The innovation of this paper is to optimize and upgrade the marketing system of G scenic spot from four aspects: experiential product marketing strategy,demand-oriented pricing strategy,network marketing channel and value creation,with the help of value co-creation theory and PEST environmental analysis and evaluation method,so as to provide reliable marketing for comprehensively improving the competitive advantage of G scenic spot.Strategy guarantee.At the same time,the case of G scenic spot marketing strategy based on the perspective of customer integration also has a certain reference significance for similar scenic spots..