Research On The Development Countermeasure Of C Bank Retail Business Under The Background Of Financial Technology

At present,financial technology has become a hot and important area in financial development.National level,regulatory authorities,local governments,industry,academics,media,commercial banks and the public have all shown great interest and attention to financial technology.According to the definition of the Financial Stability Board(FSB),financial technology mainly refers to emerging business models that are driven by emerging cutting-edge technologies such as big data,blockchain,cloud computing,and artificial intelligence,which have a major impact on financial markets and financial services business supply,new technology applications,new product services,etc.With advanced data technologies such as big data and cloud computing,financial technology has realized innovation in financial services,innovation in financial products,and innovation in business processes.In the context of the continuous advancement of financial technology,it has had a significant impact on the traditional retail business of commercial banks.At present,while financial technology is helping the development of commercial banking business and intelligent transformation,the large number of Internet companies it generates also diverts many traditional businesses of commercial banks,which reduces the profitability of commercial banking retail business.In the long run,the continuous expansion and development of these Internet companies developed by financial technology will inevitably pose a serious threat to the core position of commercial banks in the financial industry.Therefore,all major commercial banks are actively engaged in the wave of financial technology to cope with the strong impact from the outside.Based on the above background,C Bank actively participates in the wave of financial technology,and promotes its business development through financial technology to cope with strong external shocks.Taking C Bank as an example,this paper analyzes the application of financial technology in C Bank and finds that financial technology has helped the rapid development of commercial banking business transformation,but also generated a strong competitor.Internet companies will impact commercial banks on below aspects: revenue source,the role of the intermediary are weakened,the customer base is affected,the traditional business model is changed,and the C bank is used to analyze the C bank from the perspectives of asset business,liability business and intermediary business of the retail business.The strategy of C Bank's future retail business development under the background of financial technology is proposed,which mainly includes improving the strategic positioning of retail business,using financial technology to accelerate product innovation and improve customer service quality.It provides a reference for C Bank's future retail business development in the context of financial technology.At the same time,as a national commercial bank,C Bank's method of helping retail business development through financial technology will also be a powerful reference for the future development of other commercial banks.