Shanghai Pudong Development Bank Retail Business Development Study

The birth of YUN Bao in 2013 marked the rapid development of China's Internet finance,and traditional commercial banks have gradually faced many pressures.Brokers,insurance companies,funds,and other financial institutions can bypass commercial banks to directly cooperate with Internet companies and launch their own online sales platforms,affecting the bank's intermediary business income.Third-party payment,crowdfunding,and B2 B and other Internet financial platforms affect banks' payment,Developments in the areas of financing,loans,etc.;interest rate liberalization has narrowed bank interest spreads;economic downturns have increased corporate risk,leading to an increase in bank bad debt ratios to public services.The retail business has gradually become the focus of the banking industry due to its strong financial stability and diversified risks.Although Shanghai Pudong Development Bank started its business as a public company,in recent years,Shanghai Pudong Development Bank's retail business has developed rapidly.In the first quarter of 2018,retail business revenue has become the largest source of business income for its three major business segments.Therefore,this paper chooses Pudong Development Bank as the object of analysis and studies the development of the retail business of Shanghai Pudong Development Bank.It not only has certain practical significance for SPDB,but also has reference significance for other commercial banks.This paper collects and collates the operational data of Shanghai Pudong Development Bank's retail outlets in recent years.Based on related theoretical and practical experiences,it conducts in-depth research on the development of the retail business of Shanghai Pudong Development Bank.From the five aspects of retail business lines,retail organization structure,retail product system,retail customer and service system,and retail channel construction,the development status of Shanghai Pudong Development Bank's retail business was sorted out.Analyzed the problems in the development of Shanghai Pudong Development Bank's retail business,including unbalanced development of retail business,imperfect management of retail business,lack of competitiveness of retail products,lack of customization of customer services,and lack of access to retail channels,and discussed in detail the causes of the problem.It is innovative that the unbalanced development of the retail business of Shanghai Pudong Development Bank is related to the difficulty of middle and back office managers in fully realizing their advantages in retail management.Finally,it puts forward the strategy for the development of SPDB's retail business,including improving retail management,enhancing data analysis capabilities,promoting product system development,increasing retail service awareness,and integrating retail channel resources.