Research On The Competitive Strategy Of Kunming KG Health Care Respect For The Elderly Co., Ltd.

In the late 1990 s,China quickly entered an aging society.Due to China 's large population base,the elderly population has increased rapidly.In addition,the follow-up effect of the one-child policy has become prominent.Traditional family pensions are unsustainable,and relying solely on national pensions,regardless of economy Neither the superiority nor the ability can guarantee such a huge demand for old-age care.The problem of old-age care in our country is facing huge challenges,and it has become a major livelihood issue that affects the vital interests of everyone in every family.To this end,the Nineteenth National Congress of the Communist Party of China put forward: "Proactively respond to the aging population,build a policy system and social environment for old-age care,filial piety,and respect for the elderly,promote the integration of medical and nursing care,and accelerate the development of the cause of old age and industry.Encouraged by the huge demand for the old-age market and national favorable policies,old-age institutions organized by various social forces came into being.The market competition for the entire old-age industry is becoming increasingly fierce.How can the old-age institutions grasp the development trend of the industry in the fierce market competition,Positioning market demand,combining with our own reality,advancing strengths and avoiding weaknesses,and establishing a competitive strategy suitable for our own sustainable development are major issues faced by all social forces in hosting pension institutions.This article takes Kunming KG Health Care and Elderly Co.,Ltd.as the research object,on the basis of consulting a large number of domestic and foreign references,combined with competitive strategy theory,contacting Kunming KG Health Care and Elderly Co.,Ltd.'s business practice experience since its establishment in 2013,to the company's internal and external The environment and the industry's competitive environment are analyzed one by one,and a competitive strategy in line with the company's market positioning is selected to provide specific suggestions and strategies for the company's strategic development and market competition in the pension industry.Through research and analysis,this article believes: First,competitive strategy selection.Kunming KG Health Care and Elderly Co.,Ltd.should take the steadily expanding business scale as its first priority,combine its own resource advantages and brand advantages,adopt a differentiated competition strategy,provide differentiated products and services that meet market demand,and form the core competitiveness of the market.First,relying on the existing advantages of geography,capital,hardware environment,fixed place,etc.,continue to expand the scale,enhance the brand influence of the enterprise,and lay the foundation for the subsequent development of the large health industry.The second is to make full use of favorable policies,the large aging population base,the follow-up effect of the one-child policy,and the strong demand for institutional old-age care markets.Take advantage of the combination of medical and nursing care,continue to provide high-quality old-age care service products to the market,and continue to expand market share.The third is to take advantage of sufficient favorable opportunities for medical related talents in the vocational education park,establish long-term and stable cooperative relations with relevant schools,adhere to the line of integration of industry and education,and provide talent support for the company's subsequent development.The fourth is to make full use of the opportunities of improving traffic conditions and improving the quality of the city,attracting potential customers in the surrounding cities of Kunming and Chuxiong,and constantly consolidating and expanding the company's consumer market.Fifth,based on the needs of the pension industry market,based on existing services and products,gradually develop new pension products to achieve differentiated competition.Sixth,strengthen internal refined management,integrate resources,reduce costs,improve the utilization efficiency of existing resources,and increase profitability.Second,the implementation guarantee of the competition strategy.In order to ensure the implementation of the differentiated competition strategy of Kunming KG Health Preservation and Elderly Co.,Ltd.,the company has done the following aspects to ensure it.First,in terms of marketing functions and strategies,we should improve hardware facilities according to our own brand advantages and the characteristics of combining medical and nursing,and continue to provide differentiated product services to customers of middle and high income groups.Secondly,in terms of research and development strategies,we should actively develop new elderly care experience projects,expand the field of smart elderly care,comprehensively build a health care and elderly care industry system,and continuously launch products and services with high-end health care and special care functions.Thirdly,in terms of human resources and management innovation,continue to increase the training of talents,improve the level of specialization,improve the level of integration of medical care and education,optimize the growth environment of practitioners,and at the same time promote the modernization of company management and continuously improve safety management and risk prevention capabilities Provide guarantee for the company's sustainable and healthy development.Fourth,in terms of profit growth and capital guarantee,we should actively expand the scale of operations,continue to cultivate new profit growth points,and carry out targeted fund raising based on the reality of a single source of funds to continuously diversify the sources of funds.