Analysis Of H Bank’s Inclusive Financial Business Model

In the process of international financial development,both in developed and developing countries,there is a phenomenon of financial exclusion,the vulnerable groups of society are not accepted by the market due to their own weak economic capabilities and remote areas.This phenomenon has caused the uneven distribution of financial service resources in the economic development process of various countries and severely restricted the development of the national economy.With the progress of the market economic environment,commercial banks begin to develop inclusive financial services,to develop the blue ocean market,and explore the profit growth points of the bank.The Third Plenary Session of the Eighteenth Central Committee also proposed that special groups excluded from the original financial market can enjoy the right to participate on equal basis and share socioeconomic achievements with other groups.Combined with the rapid development of China’s Internet technology,the transformation of inclusive finance into digital has become the trend of business development of commercial banks.However,in the process of developing inclusive finance,commercial banks still inevitably encounter difficulties in business development due to factors such as high business costs,asymmetric information data,and increasing competitors.So,it is particularly important that commercial banks how to use their own advantages and technology to form a digital economic model with data as the key point,explore their business innovations through inclusive financial analysis,and use modern technology such as cloud computing and big data to enrich information access to data,exploration of long-tail customer groups,and improvement of the bank’s risk prevention and control system will allow finance to transform into digital and break the original development shackles,with a view to gaining more profits in this business sector.In this paper,we will review the current status of inclusive finance research at home and abroad through literature review.Based on the long-tail theory,financial exclusion theory,and inclusive growth,we will further understand the current status of inclusive finance business of H Bank through the interview analysis.And its business model can be summarized as building a highly effective and safe sales channel through the development of targeted inclusive financial products or services under the general background of building a tobacco industry bank,which is easily accepted by target customers.Marketing methods will ultimately achieve the purposeof serving customers,at the same time,continuous risk monitoring and management should be carried out throughout the business process,so that products or services can truly benefit the people,then achieve the financial equity.And use the SWOT analysis method to analyze the advantages and disadvantages of the business development link from the bank’s internal environment,and analyze the opportunities and challenges it faces from the external environment,and laying the foundation for further analysis of the content of the article.Then proceed from the three categories of product,marketing and risk to analyze the actual case of the bank in detail,and study the current development strategy of the bank in each dimension.The intention is to adopt the H Bank inclusive financial business model.The comprehensive analysis of its development and the study of its development strategies reflect the inadequacies of the inclusive financial services of H Bank at this stage,and make recommendations.According to the analysis and research,H Bank has achieved certain achievements in inclusive financial services,and has solved the problem of how to provide financial business services to remote and backward physical areas that cannot be reached by using internet technology to a certain extent,but there are also some problems.The industry is heavily dependent,product innovation is insufficient,and internet technology services cannot fully meet the needs of the rural market.Therefore,the author combined with the research results puts forward various suggestions for the inclusive financial business model development of H Bank.While improving talents,technological information technology capabilities,continue to leverage the tobacco industry to develop inclusive finance,and rely on the tobacco industry to achieve coverage to other industrial groups.Relying on internet technology,through analysis of customer groups,to innovate banking products,accelerate the progress of online layout of banking products,and solve the development shackles caused by the lack of physical outlets.Use the new social media in the current social environment to promote business marketing,and through the establishment of community branches or financial service stations ways to increase the ability of banks to obtain customer service,formulate scientific and sustainable assessment management methods,solve the problem of high cost and slow results of inclusive finance,and ultimately achieve profitability for banks under the premise of ensuring controllable risks,in accordance with national policy requirements promote inclusive finance and achieve sustained and stabledevelopment of the social economy.