Research On Development Strategy Of China Construction Bank H Provincial Branch Inclusive Finance Business

In order to better implement the national deployment and serve the national strategy and social people’s livelihood,China Construction Bank has made major strategic adjustments,promoted the development of inclusive finance business to the strategic level,and laid a good foundation for winning the future financial market.With the earth-shaking changes in the economic situation at home and abroad,the new industry form accelerated development,gradually changed the traditional "Two-Eight law" of financial services,in the economic development,emerging industries and services and small micro enterprises are playing a more and more vital role,Banks should tilt to "long tail customers".At this time,the development of inclusive finance,based on scientific and technological capabilities,to guide the whole bank business development focus to shift to the mass inclusive market,change the traditional thinking mode and operation mode,and establish a long-term and effective operation mechanism.In the way of reusable and sustainable law,we will develop inclusive finance,take the initiative to assume social responsibilities,further expand the development of people’s livelihood,and occupy a large development space in the future financial market.This paper studies the inclusive finance business of H provincial branch of China Construction Bank,On the basis of reviewing and studying the relevant literature on the development of inclusive finance business at home and abroad,Combined with the actual development situation of H provincial branch of China Construction Bank,Starting from the current situation of inclusive finance business,Analyzing the current inclusive finance business development strategy of H provincial branch of China Construction Bank,Summarize the results of inclusive finance business,Through the questionnaire survey design,Combined with the current business development strategies,To analyze the problems and reasons existing in the development of financial finance business,Using PEST analysis model,Porter five-force model and SWOT theory,the macro environment,competitive environment and internal environment of H provincial branch of China Construction Bank are comprehensively analyzed,It points out the advantages,disadvantages,opportunities and threats of H provincial branch of China Construction Bank to carry out inclusive finance business.Guided by the development goal of inclusive finance and adhering to the basic principle of enabling inclusive finance through technology,we re-optimized the current inclusive finance business development strategy of H provincial branch of China Construction Bank,and put forward the safeguard measures for the implementation of corresponding optimization strategies according to the actual situation of H provincial branch of China Construction Bank.H provincial branch of China Construction Bank will make full use of the existing conditions and resources,make use of the national policy support for inclusive development,increase efforts to develop inclusive finance,seize the limited inclusive financial market resources,seize the development opportunities,and realize the rapid rise of inclusive finance business.