Research On Organizational Fragility Of Real Estate Development Enterprises

Enterprises are the basis of social economy and play an important role in the development of the whole society.The rise and fall of enterprises determine the economic development,social stability and the rise and fall of the country.Sustainable development has become one of the most urgent propositions faced by enterprises.With the increasing scale of economic globalization and fierce competition,enterprises are facing new challenges all the time.The environment of survival and development of enterprises is surrounded by complexity,uncertainty and unpredictability.At the same time,consumer demand is increasing.Stimulated by global integration,enterprises are also constantly changing,making them face risks or crises of one kind or another in their development process.How to manage the enterprise well and make the foundation industry grow up for a hundred years is a question that entrepreneurs should think about.With the rapid development of China's economy,the real estate market is highly market-oriented.As there are fewer national investment instruments,real estate often becomes the first choice for asset allocation.Since the reform and opening up,the real estate market has developed at a high speed,forming a number of large-scale housing enterprises.Even so,the enterprises also encounter risks or crises of one kind or another in today's high-speed development.Therefore,it is a compulsory course for business managers to reduce risks and avoid crises.In recent years,the theory of vulnerability has been gradually introduced into the field of management from the field of natural science.As a national pillar industry,real estate has been receiving much attention.Since 2015,the national real estate market has ushered in a round of rapid and general growth.Then the country put forward the "housing does not fry" basic regulation thinking,take the lead in the regulation of overheating cities,and then the country's major cities because of the city policy,so far the regulation of the country has not relaxed.As a result,the real estate market began to decline in recent years,and the risks of the industry were constantly increasing.Some local and small real estate developers began to go bankrupt and be acquired one after another,and large developers began to destock to ensure abundant cash flow.Research on the theory of this article is based on the real estate enterprises have no crisis,in the enterprise internal environment and external environment analysis,on the basis of exploring enterprise in the process of normal operation,exposed the vulnerability evaluation,and finally suggests series to reduce the vulnerability of the enterprise,to enhance the anti-risk ability of the enterprise,the enterprise can be sustained and healthy development in the industry.On the basis of empirical research,this paper comprehensively uses vulnerability theory and management theory to carry out research.This paper is divided into six chapters.It summarizes the relevant literatures on vulnerability studies at home and abroad,puts forward the concept of organizational vulnerability of real estate development enterprises,analyses the factors involved in vulnerability according to the actual situation of the company,requests the company management to grade the weights of each factor,quantify the weights of each factor,and on this basis.The questionnaire is designed and released.Finally,through statistics,the vulnerability status of enterprises is obtained quantitatively.Finally,relevant suggestions are put forward in order to make enterprises sustainable development.The main conclusions of this paper are: the concept of enterprise vulnerability is defined;The establishment of the real estate market organization vulnerability model;The weight distribution of various factors in the vulnerability dimension of CD company;Suggestions for reducing the vulnerability of CD enterprise organizations.