Research On The Marketing Strategy Of Quanshengxia Scenic In Tang County

Although the tourism industry started late,its development momentum is inescapable and its development speed is amazing.The development of tourism can not only enrich people's cultural life and solve the employment problem of most people,but also optimize the industrial structure and promote the development of other industries.Under the background of the rapid development of tourism industry,in recent years,the number of tourists in Quanshengxia scenic area has been increasing steadily,and the tourism revenue has also shown a steady growth momentum.In the development process of Quanshengxia scenic spot,the formulation and implementation of marketing strategy plays an important role.Based on the literature review of marketing,tourism marketing and scenic spot marketing and the analysis of the current marketing situation of Quanshengxia scenic spot,this paper uses the questionnaire survey to collect relevant data and finds that there are five problems in the marketing of Quanshengxia scenic spot: first,the source of tourists is relatively narrow;second,the tourism products are lack of characteristics;third,the pricing is not flexible enough;Fourth,the marketing channel is more traditional;fifth,the promotion strategy is relatively single.In order to effectively build Quansheng Gorge Scenic Area into the tourist destination of choice for tourists,Quansheng Gorge Scenic Area should do well in the following seven aspects of marketing strategies: first,innovative tourism products guided by the target market;second,product pricing based on tourists' needs;third,visual marketing focused on visual impact;fourth,experience centered implementation Marketing;fifth,to promote cultural marketing with the connotation of red culture;sixth,to enhance reputation;seventh,to promote network marketing with the carrier of information technology.In the process of marketing strategy implementation,Quanshengxia scenic spot should be guaranteed from the following five aspects: first,to create an efficient organizational structure;second,to plan new marketing programs;third,to train excellent staff;fourth,to establish a sound evaluation mechanism;fifth,to establish a normal thinking of prevention and control.