ABC BD Branch Key Company Customer Precision Marketing Strategy Research

Under the double driving forces of high openness in finance,capital and other fields and global integration of financial industry,the traditional marketing mode of commercial banks has been unable to meet the needs of customers in the new era.How to break the traditional marketing thinking and mode is not only an important breakthrough for commercial banks to occupy the competitive advantage,but also a marketing theory to meet the "customer demand as the center" in the new era The necessity of reading.Corporate customers have always been the "battleground" of commercial banks.The marketing and management of corporate customers is of unprecedented importance to the banking industry.However,the high degree of homogeneity in the competition among commercial banks in China is mainly due to their different positioning in customers,products and regions.The low level of homogeneity competition not only erodes the profitability of commercial banks,but also deteriorates the competitive environment of the banking industry.Under the situation of fierce market competition,the competition among commercial banks is not only financial products and prices,but also based on the principle of target market segmentation,innovation of products and services,and construction of differentiated marketing strategies.Based on the perspective of precision marketing of key customers of commercial banks,market segmentation theory of marketing,this paper uses pest and SWOT analysis to analyze the marketing opportunities and challenges of key companies of ABC BD branch under the current environment,and summarizes the marketing positioning of key companies of ABC BD Branch based on the questionnaire In addition,based on the construction of marketing system,the paper proposes to optimize the organizational structure of marketing,improve the quality of marketing personnel,innovate products and technologies,enhance the value of customer transfer,and expand the service Including the strategies of improving service quality and increasing the application of new technology,etc.,to provide reference for assisting the customer precision marketing of key companies of ABC BD branch.