Research On The Precision Marketing Strategy Of LC Bank Retail Business

With the economic development of our country,the competition in the financial industry is increasingly stimulated.With the introduction of policies such as interest rate liberalization and strict financial supervision,banks have bid farewell to the stage of high growth and high profits.Retail business has gradually become an indispensable part of commercial banks' profit sources,and its increasing proportion has become a common phenomenon and trend in the international banking industry.Under the joint effect of the new normal of economy and Internet finance,the retail business of banks is facing new challenges and is constantly affected by internal and external influences.Many new models and characteristics have emerged.Precision marketing has gradually become a new form of development of the retail business of banks.From the external point of view,the huge impact of Internet finance,represented by Yu 'e Bao,caters to the needs of mass customers for "common wealth management",absorbs a large number of low-cost bank deposits,and brings huge impact to the retail business of banks.From the internal point of view,customer demand is becoming increasingly personalized,and customer demand is increasingly differentiated and complicated.It is necessary to provide accurate financial services for customers by means of advanced financial technology tools such as data analysis and artificial intelligence.This paper analyzes the development process and current situation of LC bank retail business,analyzes the current difficulties and development opportunities through SWOT analysis,and expounds the important significance of accurate marketing application.Based on the new generation system currently used by LC Bank,this paper studies and analyzes the precise marketing strategy adopted by LC Bank from four aspects:product strategy,price strategy,channel strategy and promotion strategy.Finally,it analyzes the safeguard measures for the implementation of precise marketing strategy of LC bank retail business.LC Bank adopts precise marketing strategy to solve the problems of where customers are,where funds are and to whom products are sold,so as to achieve the goal of accurate marketing and accurate management.This paper mainly adopts the methods of literature research,investigation and case study to analyze the current marketing strategy of LC bank and further demonstrate the necessity of adopting accurate marketing strategy.Facts have proved that data analysis and marketing work complement each other.In actual work,data analysis provides decision support for marketing work,while the results of marketing work further improve the accuracy of data analysis.The second largest data technology will become a sharp weapon for LC Bank to improve the efficiency of marketing services,get out of the dilemma of slowing down the improvement of benefits and solve practical problems in marketing work.Only by making good use of data analysis to solve the problems of understanding customer needs,matching products with sales and tapping the potential of low-cost funds can win-win between customers and banks be realized.In short,accurate marketing is an important guarantee to promote the development of bank retail business,save costs and support decision-making.