Research On Customer Service Optimization Strategy Of S Property Company Based On Customer Satisfaction

Service runs through the whole process of property management and is the "product" provided by property management enterprises to customers.As a property service enterprise,high-quality service is the necessary premise to ensure customers' safe and comfortable life and office.The service that makes the customer satisfied or not determines the customer's going or staying to a great extent,even the survival of the property service enterprise.S property company is a comprehensive property company integrating property service,park operation and asset management.It manages dozens of different types of parks,covering all urban areas.In the trend of service industry transformation and upgrading,based on the results of customer satisfaction evaluation,this paper studies the optimization strategy of s property company's customer service,so as to provide customers with better service and keep customer satisfaction at a higher level,as a springboard to create greater economic benefits and achieve win-win with customers.Through the investigation of s property company,JC business center is chosen as the research object to carry out customer satisfaction evaluation.According to the service status of JC business center,find out the existing problems and analyze them,take corresponding optimization strategies,improve the organizational structure and service team,service content,service input,service standard,service complaint and quality assurance,so as to make the service of the park meet the needs of customersto the greatest extent.After a period of strict implementation of service optimization measures,all services can be provided to customers according to the established objectives in the actual operation process,the management level and service quality have been significantly improved,and can achieve the set performance indicators.Through the satisfaction evaluation of the third-party professional institutions,the expected results can be achieved,and in sharp contrast with other parks that have not implemented the optimization strategy.In practice,the customer's feeling of service is gradually transformed into the good feeling and trust of s property company,making it a long-term partner,and readily accepting the corresponding value of the service provided.Through the optimization of customer service,the service quality and market competitiveness of s property company are further improved,which can meet the increasing service demand of customers,so as to improve customer satisfaction and customer loyalty,form a virtuous circle,win more economic benefits,and promote the sustainable development of s property company.