Research On Supply Chain Financing Model And Effect Of Chain Retail Enterprises

With the transformation and upgrading of the social consumption structure and industry,the emergence of e-commerce and new retail formats,as well as the rapid development of the convenience store industry,the traditional chain retail enterprises represented by chain supermarkets are facing increasing costs and gross profit and the declining status quo.Small and medium-sized upstream supplier companies of chain supermarkets also face many problems such as high competition pressure and difficult financing.Because commercial banks have strong financial constraints on SMEs,small and medium-sized companies in the retail supply chain often need to invest high costs to raise capital,which puts great pressure on their daily production and operation and can easily affect the entire supply chain.Orderly operation.In addition,in the context of the weak economic environment of the industry,chain supermarkets,as core enterprises with absolute advantages,have ignored the importance of capital flow to supply chain management,and the concept of capital flow management has lagged behind.In order to solve the problem of capital shortage,improve the working capital turnover speed,and obtain huge economic benefits,it is a common hidden rule for upstream suppliers to hold goods and funds.The two-to-three-month loan period will undoubtedly worsen the cash flow pressure of SMEs,and will also put the entire supply chain operation and management at great risk.As a result,supply chain financing,as a win-win financing model,has attracted increasing attention from academics and practitioners in recent years.For small and medium-sized supplier companies in the supply chain of the retail chain industry,through supply chain financing,they can rely on core corporate credit to obtain more capital support at a lower cost to ensure their stable and sustainable development,thereby nurturing the coordinated and efficient development of the entire supply chain..For external financial institutions such as banks,they can expand the SME market through supply chain financing to achieve differentiated competition,and use high value-added services to bind core companies in the supply chain financing process,capturing the most important customers.As a core company,the chain of supermarkets,on the one hand,can only act as a regulator in supply chain financing,adjust the funding distribution of upstream and downstream companies,improve the efficiency of supply chain financing,and thus improve the core competitiveness of the company itself;On the other hand,it can also act as a fund provider,revitalize idle funds of enterprises,and realize industry resources through its own financial service platform to meet the needs of large-scale enterprises' transformation and upgrading in the context of industry-finance integration.Yonghui Supermarket,as a model for the promotion of "agricultural reform",has led the chain retail industry for many years.It has a characteristic vertical supply chain system and objectively has a higher demand for supply chain financing.In practice,Yonghui Supermarket also explored a variety of supply chain financing modes,including external bank credit and internal financial platform dominance,in accordance with the business development needs of its own retail transformation.It has certain reference significance for other companies in the retail chain to provide supply chain financing.This article consists of six parts.The first chapter is the introduction,which mainly introduces the research background and significance of supply chain financing of chain retail enterprises,and reviews relevant domestic and foreign literature.The second chapter is an overview of the supply chain financing theory of chain retail enterprises.It mainly focuses on the concept of the supply chain financing,its development history,the participants,the operation mode,the characteristics of the supply chain financing of the chain retail enterprises and the relevant theoretical basis.The third chapter is an overview of the background of Yonghui Supermarket's supply chain financing case.It mainly introduces the industry supply chain financing environment,Yonghui Supermarket's own operation,finance and supply chain management status,and systematically analyzes the Yonghui Supermarket's supply chain financing.Motivation.The fourth chapter is the case analysis part,which elaborates the operation process of two internal and external supply chain financing modes adopted by Yonghui Supermarket,and systematically analyzes and implements the financial performance,capital structure,and supply chain management of Yonghui Supermarket.The positive effect brought to Yonghui Supermarket after supply chain financing.The fifth chapter is a general evaluation of the supply chain financing of Yonghui Supermarket based on the classic supply chain financing cases of well-known retail companies in the same industry.It analyzes its advantages and disadvantages and proposes corresponding optimization solutions.Chapter 6 summarizes the experience of supply chain financing cases led by chain retail enterprises through the above series of discussions,and aims to bring some inspiration to supply chain financing for related companies in this industry.Through case study analysis,this article believes that the supply chain financing led by Yonghui Supermarket as the core enterprise has greatly eased the financing dilemma of small,medium and micro enterprises in the upstream of its supply chain and ensured the stable and orderly operation of the entire supply chain.At the same time,Yonghui Supermarket has also consolidated its core position in the supply chain through supply chain financing,so that the supply chain has better competitive advantages,and achieved synergy and common value creation with the enterprises on the chain.In addition,Yonghui Supermarket combines both internal and external supply chain financing models,which not only further expands the coverage of the financing supplier companies,but also gains new profit growth points for the business and increases corporate value,which is in line with the current general trend of retail industry transformation.However,Yonghui Supermarket should also improve its own risk control mechanism and strengthen the overall grasp of supply chain risks to ensure the safe operation of future supply chain financing.