Research On The Financial Strategy Of Midea Group Based On The Theory Of Sustainable Growth

In modern enterprise strategic management,financial strategy and its management capabilities and level are a comprehensive reflection of all aspects of the enterprise.On the one hand,the financial strategy manages corporate financing,investment and cash flow to ensure that the company 's financial activities are carried out within the risk range,avoiding greater financial risks,thereby ensuring long-term profitability for the company and maintaining sustainable growth.At the same time,under the guidance of sustainable growth theory,the enterprise strategy will maintain dynamic adjustment.From the reality,study the internal and external factors that affect the company's finance,and make appropriate adjustments to the company's financial strategy according to the changes in these factors.When it is too fast,adjust the enterprise strategy and slow down the growth rate;when the enterprise growth rate is too slow,adjust the enterprise strategy and increase the growth rate to ensure that the growth rate of the enterprise is within the range required by the sustainable growth theory,and then achieve enterprise sustainability increase.Therefore,in order to make the company sustainable development,it is necessary to study the company's financial management strategy.Based on the theoretical foundation of sustainable growth and financial strategy,this paper uses case analysis method and selects Midea Group as the research object of this paper.First,it analyzes the internal and external environment of the group.When analyzing the financial situation of the internal environment,it applies The comparative analysis method is selected,and several companies in the same industry are selected for horizontal comparison.From a macro perspective,Midea Group 's financial problems can be more discovered;then the Midea Group 's current financial strategy,including financing,investment and profit distribution strategy analysis,is analyzed.It laid a good foundation for the overall evaluation of Midea Group 's financial strategy;secondly,a longitudinal comparison of Midea Group 's financial data such as the sustainable growth rate,sales growth rate,EVA,etc.in the five-year period from 2014 to 2018 was conducted in order to discover Midea Group The change trend of various financial indicators,through the integrated analysis of these data,constructed a matrix model,determined the specific quadrant of Midea Group in each year,in order to analyze the problems of Midea Group 's financial strategy based on sustainable growth,and finally The overall evaluation of the financial strategy It presented positive rational on the one hand,and in order to further enhance the beauty of the Group can value creation,make appropriate recommendations.