Financial Strategy Analysis Of Midea Group

At present,with the upgrading of consumption in the household appliance industry and the rapid advancement in the field of science and technology,the competition of manufacturing enterprises in this sub-sector is becoming increasingly fierce.Enterprises are required to continuously gain competitive advantage through the upgrading of production and operation technology and transform to high-end manufacturing.As a leading manufacturer in China,Midea Group has taken the chance in making a strategic goal of becoming a scientific and technological group by means of forward-looking strategy,reasonable and effective financial strategy and continuous optimization of internal management.This paper takes the financial strategy of Midea Group as a specific research object,through extensive study of relevant works and literature in the field of financial strategy,as well as relevant information of Midea Group and its comparable companies.For judging whether a company's financial strategy is effective,it is not enough to analyze the simple financial indicators alone.It is necessary to establish a reasonable quantitative and qualitative evaluation system to achieve the most comprehensive evaluation,which is crucial for the selection of dimensions and indicators.Therefore,the case study method is used to analyze the financial strategy of Midea Group from the perspective of combining qualitative and quantitative.It analyzes and evaluates the financial strategy and its performance evaluation,which consists of four dimensions: investment,financing,distribution,and working capital management,in the five years since its listing(2013-2017).This paper will discuss the financial strategy in the following five parts: the introduction,previous research theory overview,case analysis of Midea Group financial strategy,experience and inspiration,and conclusions and outlook.Finally it will attempt to summarize the more effective financial strategy that should the manufacturing enterprises needed to adopt in the mature development stage under the background of Industry 4.0 and Made in China 2025 plan,and draw some experience and inspiration.