Study On The Asset-light Operation Mode Of Yuzhou Group

Yuzhou Group is one of the leading real estate enterprises in Fujian province.In the face of the changing environment of the industry,it keeps exploring the asset-light operation mode.This paper uses the "Zhuwei"model as a reference to systematically analyze the practices and shortcomings of the asset-light operation mode of Yuzhou Group,and evaluates its effect,so as to provide reference for the transformation and development of other enterprises.This paper takes Yuzhou Group as the research object.First,from the domestic and foreign research results and theoretical basis to explore the connotation of asset-light operation model and the development of asset-light operation model for the transformation of real estate enterprises important significance,and then research Yuzhou Group asset-light operation model problems to provide theoretical basis.Secondly,analysis the group's overall situation and explore the light source of assets operation,and draw lessons from the famous "Zhuwei" model decomposition model of business model,analyzes YuZhou Group in reasonable accurate positioning,unique business system,key resources and capabilities,light assets operating cash flow path and the structure of the five modules specific practices.Thirdly,it evaluates the implementation effect of Yuzhou Group's asset-light operation mode from five aspects:marketing ability,market competitiveness,brand value,profit channel and anti-risk ability,and probes into the reasons for the poor performance,so as to dig the bottleneck of Yuzhou Group's asset-light operation mode.Finally,based on this,the paper puts forward some Suggestions for Yuzhou Group to break through the bottleneck of asset-light operation modeResearch we get the conclusion:because of the real estate enterprise,including YuZhou Group,are facing huge pressure of cash flow,financing pressure,tax policy,land cost pressure and competition pressure,while traditional heavy assets operation mode has been not enough to support its continued survival and development,the implementation of asset operation is inevitable choice.The analysis found that the implementation of the asset-light operation mode of Yuzhou Group is not good,the operation ability,market competitiveness,brand value is very small,the newly developed profit channels are few and the anti-risk ability is still weak.The reasons that lead to the poor transformation effect of Yuzhou Group are as follows:the lack of product segmentation,market positioning and operation model positioning of asset-light operation mode,and the lack of appropriate cooperation object,leading to the breakdown of cooperation in the application of asset-light;In terms of key resources and capabilities,Yuzhou Group lacks talent resources and capital operation ability,which makes it reluctant to try new business model when building its unique business system and choosing asset-light operation path.Yuzhou Group in the cash flow structure of the cash flow quality is not high and the ability to obtain cash is not strong.The existence of these problems led to the implementation of Yuzhou Group's asset-light operation model is not good.Yuzhou Group to speed up the exploration of countermeasures,improve the efficiency of asset-light operation,seize the market opportunities.