A Study On Customer Relationship Management In King Fahd Restaurant

The present research study is focused on the customer relationship management of King Fahd Restaurant.The potential problems and weaknesses in the implemented practices are identified and the under lying causes of the major problems in the management of customers and establishing relations are highlighted.Moreover,the present research used multiple analysis techniques to identify the problems,their causes as well as the impacts of customer relations management on overall profitability of the restaurant.The strengths and weaknesses are analyzed,and the research has explained the case of King Fahd Restaurant in terms of Customer Journey Mapping model.Furthermore,the data has been collected through the survey technique and the present study utilized the qualitative research technique.The researcher conducted a formal survey with the management of the King Fahd Restaurant and significantly identified the problems related to Customer Relationship Management.Moreover,the data regarding the company was collected from official websites,annual reports,as well as analysis of the company.The researcher has used Customer Journey Mapping technique to map the experience journey that the customer goes through before the buying experience,during the buying experience and post the buying experience.Also,the significance and scope of the study along with the practical implications and suggestions to solve the problems are discussed.The study is significant to analyze the customer relationship management of King Fahd restaurant,as CRM helps to establish a good relationship with consumers.The current research has a wide scope for King Fahd restaurant in Senegal country.The potential solutions are mentioned for the practitioners of customer relationship management in service sector particularly in the restaurant industry.Likewise,the recommendations for future analysts are also highlighted.