Construction Of Management Accounting Reports For Real Estate Industry

In the report of the 19 th National Congress of the Communist Party of China,the policy of “adhering to not housing speculation” was clearly stated.The sales growth of the real estate industry slowed down,the transaction area continued to decline,and the real estate financing policy tightened,ending the period of rapid growth.The real estate industry has the characteristics of long project operation cycle and capital intensiveness,so it has higher requirements on investment measurement,project management,capital management,capital operation,risk control,etc.Otherwise,it will be difficult to ensure the normal circulation of the capital chain.Higher land cost and lower house price has caused the real estate industry to have mismatched costs and benefits,and mismatched benefits and cash flows.The past "extensive" financial management model and financial reporting system cannot meet the management needs of real estate companies under the new normal..As a branch of accounting,management accounting breaks the limitation of traditional financial accounting simply recording economic activities,and makes accounting a tool for providing methods and methods for business decision-making,control and evaluation.Management accounting reports,as the transmission medium of management accounting information,is playing an increasingly important role in the internal management of enterprises.When companies are building their own internal management accounting reports,most companies only make improvements based on past experience and lack theoretical and framework guidance.In 2017,the Ministry of Finance issued "Management Accounting Application Guide No.801-Enterprise Management Accounting Report"(hereinafter referred to as "Guide801"),which has become a powerful guide for the construction of management accounting reports.Therefore,this article is based on the field observation of the internal management accounting report of the case company “ A Real Estate Group”,combined with the guidance requirements of "Guideline 801",to improve the existing management accounting report of A Real Estate Group,which helps A Real Estate Group get more timely information about the operating conditions of enterprises and the uncertainty of the environment.This article takes A Real Estate Group's existing management accounting reporting system as a starting point,combines A Real Estate Group's deficiencies when using management accounting reports,builds management accounting reports based onthe current business model and management methods of A Real Estate Group,and proposes suggestions aiming at the issues in A Real Estate Group's management accounting reports.The details are as follows:The first part mainly explains the background of the topic selection,the significance of the topic selection,the research purpose,method and content of the thesis,the possible innovation points and deficiencies.In the second part,the concepts of management accounting reports are defined first,the theoretical basis of management accounting,management accounting reports definition,connotation and boundary is introduced,and why the study of management accounting report construction is explained.The following is a literature review and commentary on the current status of research at home and abroad.The third part,first summarizes the general situation of the application of management accounting reports in China,analyzes the impact of the business model of the real estate industry on the design of management accounting reports,and then introduces the history,organizational structure,etc.Of the case company A Real Estate Group.The current application of management accounting reports are described.It is mainly introduced from three aspects: report administrative level,report period and report path and report content.Finally,it analyzes and draws out the problems existing in the current company's management accounting report system.The fourth part,starting from the business model of Group A,this section uses the value chain model and other methods to identify the reporting elements of Group A's management accounting reports,and then uses the identified reporting elements to build the management accounting reports based on "Guideline 801" Framework,and then optimizes the design of the Group A management accounting reports.The fifth part explains the conclusions,the limitations and prospects of this article.