Analysis Of Margin Trading And Short Selling Of S Sales Department Of Zibo City Of CITIC Securities

The development of margin and short selling business is a far-reaching reform of China's securities market,which provides investors with a new pattern of profit from short selling,changes the long-term situation of "unilateral market" in the securities market,and is a milestone in the development history of China's securities market.Review and review of the margin and short selling market in 2019,the innovation and reform energy at the macro level is heavy,and the policy optimization at the medium and micro levels is also gradually implemented.On the first day of listing,Science and Innovation Board gong can be used as the subject of the two margin trading,margin trading subject ushered in the sixth expansion,enhanced the liquidity of the a-share market.Margin and short selling business in 2020 is about to usher in the development of the tenth year,a more vivid and healthy margin and short selling new ecology is gradually achieved in the reform baptism.The S business department in Zibo city of CITIC securities was selected as the analysis object for two reasons: first,under the situation that the stock market was full of troubles in 2018 and the overall scale of the two securities companies fluctuated and declined,the S business department steadily promoted the margin and short selling business,and realized the new high of the business development of the two securities companies since the establishment of the business department four years ago;Second,when operating margin and securities business,S business department combines the three brand culture "century lecture hall","century three two mots" and "century financial morning post" created by the business department with margin and securities business.The characteristic brand service of S business department provides better service experience for margin and securities customers.In this paper,the main problems of securities margin business in S department of CITIC securities were analyzed in depth and in detail by means of field research in S department in person,analysis of operating data of S department and literature research,combined with the valuable experience of other securities business departments in margin business.If S business department makes full use of its experience in margin and short selling business,and makes corresponding improvement to the problems,in today's environment of continuous release of good news in margin and short selling market,S business department's margin and short selling business will surely achieve new breakthroughs.The main content of the whole article is:The first part is the introduction,which introduces the research background and significance,content and method,innovation and shortage.The second part is the overview of the S business department in Zibo city of CITIC securities.First,it briefly introduces the basic situation of the S business department,and then introduces the operation situation of the S business department in traditional brokerage business and emerging business.The third part for CITIC securities Zibo city S sales margin trading status quo and existing problems of the first paper generalizes about the present situation of S sales margin trading income scale and part of this paper is presented in three aspects: then the customer S sales margin business management characteristic is it "S sales department how to three characteristic brand culture century hall two ink three centuries morning post of finance and economics and the integration of securities lending and borrowing business;Second,the business department of S gives play to its geographical advantages to promote the financing and securities lending business.The long history of securities development in Zibo protects the financing and securities lending business of the business department of S.Thirdly,S business department relies on margin and securities business to improve its comprehensive strength,which is reflected in the positive effects of the two finance businesses on the business department's economic benefit team's competitiveness,stable high-quality customers and risk control ability.The fourth part is about the existing problems of margin and securities lending business of S business department in Zibo city,CITIC securities.It points out the problems of S business department in the five aspects of risk control profit model for investors to educate the quality of business personnel and marketing channels when carrying out margin and securities lending businessThe fifth part for CITIC securities Zibo city S sales department perfect the margin trading strategies,for the forth part five problems of the sales department are perfect suggestions,improve margin risk control,improve the securities lending and borrowing business profit model,intensify margin customer investor education work,promoting the comprehensive qualities of securities lending and borrowing business personnel and business levels and broaden the securities lending and borrowing business marketing channels in five aspects.