Research On Blue Strategy For CITIC Securities Sales Department In Furong Road Of Changsha

With the development of China's capital market,The securities industry is in a period of rapid development. As the most important part of the China's capital market,how securities institutions adapt to new situations,withstood challenges and achieve their long-term stable development in a competitive env ironment is a important research topic. As a leader in the industry, ecuthe development of CITIC Securities Company is good or not has a very important role in guiding the development of the srities industry. Thus, Innovating and developping the right strategy is very urgent and important for CITIC Securities Company.This paper, as CITIC Securities Sales Department Changsha Furong for research object, used blue ocean strategy management theories and research methods, had a more in-depth research and analysis of its internal and external environment as well as the actual operation of all types of business, put forward development strategies, and gradually explore a new blue ocean management of the road. CITIC has a mature marketing team, product and internal control have a stronger competitive advantage, but the current competitive environment is not optimistic, and at the better timing of financial innovation, CITIC is facing the recession and the threat of economic slowdown of the global economy. In this case, CITIC Securities chose to implement the Blue Ocean Strategy, from building the core competitiveness of enterprises, diversified business and service differentiation, to try to make customers and the enterprise value have emerged leap, thus opening up a new, non-competitive of the market space. CITIC Securities will divide into three phases to achieve the company's strategy and provide safeguards for the implementation of Blue Ocean Strategy from the organizational structure, innovation, risk management and other aspects.The author excepted that by in-depth study and analysis the development strategy of CITIC Securities sales department in Furong road of Changsha to explore a new business models in which the seller accumulation of resources and the buye r raise the revenue, providing useful suggestions for the innovative development for CITIC Securities Sales Department Changsha Furong and China's securities industry.