Research On The Strategic Transformation Of D Commercial Bank Under The Background Of Internet Finance

With the rapid development of Internet technology,relying on the continuous innovation of information technology such as big data and cloud computing,has gradually formed a functional financial industry on the open Internet platform,and Internet finance has risen rapidly.Especially in recent years,the popularity of mobile Internet has created unique opportunities for development of Internet finance,and Internet finance has reached unprecedented heights.Compared with traditional financial institutions,Internet financial companies have the characteristics of high efficiency,low cost,wide coverage,and rapid development.Traditional financial institutions have insufficient innovation capacity due to low decision-making efficiency.After the emergence of Internet finance,it broke the monopoly of commercial banks from the two fields of financing and payment,weakened the financial intermediation function of traditional financial institutions,eroded personal deposit business,diverted personal credit business,and reduced traditional wealth management business.Narrow bank spreads and intensified inter-bank competition.Affected by Internet finance,policy,and market environment,D Commercial Bank has experienced problems such as declining growth rate,rising NPL ratio,backward organizational structure,and weak profitability in recent years.These problems are universal for city commercial banks.Therefore,if Commercial Bank D is to develop steadily under the new normal economy,it must learn from the experience of Internet finance based on the characteristics of the internal and external environment and comprehensively analyze the strategic transformation strategies of commercial banks under the Internet financial model,so as to formulate its own development strategy and achieve Cost reduction and efficiency improvement,high-quality development.This article first explains the basic situation of D Commercial Bank and the problems it currently faces,and then analyzes the current strategic environment of D Commercial Bank.In the description of the external environment,the macro environment is analyzed by using PEST,and the industry environment and competitors are analyzed by using the Porter five-force model to analyze the external opportunities and challenges faced by D commercial banks.In the description of the internal environment,D commercial banks aredescribed by The status of resources,analysis of its core competence and evaluation,pointed out the internal development status and operating management of D Commercial Bank,and summarized the internal environment of D Commercial Bank.Finally,the D commercial bank's strategic transformation concept is put forward.From the perspective of specific business and how to obtain competitive advantages in different fields,it studies the future development direction of D commercial bank: market-oriented,customer-centric,Internet,big data,cloud Supported by advanced technologies such as computing,consolidate the advantages of traditional businesses,actively carry out product innovation,transform and develop towards digital banking,improve efficiency,and reduce corporate costs.Change the mindset from 6 dimensions of outlets,services,data,products,regions and profit means,build an intelligent platform,help large retail,public and financial market businesses,and achieve high-quality development in the context of Internet finance.