Research On Commercial Bank's Internet Financial Strategy

2013 is known as the "first year of Internet banking", thus beginning the Internet financial products is obtained the rapid development. The pattern of Third-party payment, P2 P network, the network and the raise loan is gradually changing people's consumption habits and financial service requirements. At the same time, they also impacts the traditional business model of commercial banks. Under the age of the Internet. Commercial Banks should be positive in the face of new competition in the market. It is imperative to the development of the Internet financial and how to develop worthy for further research.As an important institution in the financial system, the healthy development of commercial banks is closely related to the financial system stable. In this dissertation, we analysis the environment development of banks, and then points out the advantages and disadvantages. what based on analysis of the domestic Internet financial industry, and the Internet financial current situation of development of commercial Banks. The dissertation puts forward development strategy of commercial bank Internet banking business as a case study of Bank of China. We hope that commercial Banks can still remain competitive, sustainable and healthy development in the Internet age.