Research On Precision Marketing Strategy Of S Rural Commercial Bank Under The Background Of Rural Hollowing Out

General Secretary Xi Jinping in celebrating the 40 th anniversary of reform and opening to the outside conference report pointed out that our country's resident population urbanization rate has reached 58.52%,The rural resident population accounts for 41.48% of the total population,urbanization rate has been more than half,but it can be seen that the rural population still occupy larger proportion,the problem of "countryside,agriculture and farmers" is still an important problem in the present,With the rapid development of urbanization,the rural population gradually transferred to the city in young adults,this phenomenon is more obvious,the present widespread rural hollowing out,the phenomenon such as the rural population aging and left-behind children,especially in the central and western regions."Rural hollowing out" trend intensified,rural hollowing out is essentially the hollowing out of rural industry,weakness of rural industrial development,the present situation of the weak,migrant workers and business people in the city to earn back to most of the money cannot be applied to local new rural construction,the rural capital flow back in the city,indirectly led to the "hollowing out" of rural finance.This paper takes S rural commercial bank as an example,combines with the actual situation of rural commercial bank,and discusses how to carry out precision marketing in the context of "rural hollowing out" to promote the high-quality development of S rural commercial bank,and then indirectly attractsmigrant workers to return home to start businesses and build beautiful villages to alleviate the situation of "hollowing out".In this paper,through the reading of literature summary and analysis,the basic meaning of "precise marketing" and its development are reviewed,description is introduced the current situation,the current situation of rural financial institutions and some other practices,for S bank precision marketing agribusiness practice for reference,at the same time,this paper introduces the concept of "rural hollowing out" and "rural hollowing out" influence on rural financial business,then introduces the related theory foundation of the financial marketing;Secondly,rural financial business marketing,The current situation is analyzed and introduced,and then the market positioning,operation status and recent situation of financial products and services of S rural commercial bank are introduced,as well as the problems and deficiencies of S rural commercial bank's precision marketing strategy in rural areas are introduced.And through my years of agribusiness in S bank financial work experience,and through to the rural market governor,account manager,counter,and the lobby manager of questionnaire survey,using porter's five competitive model,PEST analysis and SWOT analysis tools for agricultural rural commercial bank "hollowing out" S background carried on the thorough analysis,further understand S agri-businesses bank under the background of "rural hollowing out" marketing which deficiencies and short board,on this basis,combining with the author S agri-businesses bank nearly six years experience engaged in financial work,in marketing theory as the instruction,For S agri-businesses bank under the background of "rural hollowing out" made the product strategy of "people-oriented","both channels of channel strategy,online and off-line" refinement "service marketing strategy,price strategy of" stratified custom +bundled "" and " interactive + interest " promotion strategy,more measures and continue to occupy the market position of rural market," financial mainstay " play to be completed.All in all,under the trend of increased competition in the financial market,all kinds of financial institutions in the center of gravity down,rural financial market become the banking financial institutions "beacon",study and solve S agri-businesses bank under the background of rural hollowing out the problems existing in the financial marketing,according to particular case is particular analysis,the accuracy of targeted formulate effective marketing strategies,help S agri-businesses Banks promote the development of high quality,solid stability,the basis of following the trend,grasp into opportunities,improve market share and finally achieve high quality development,also for other commercial Banks offer reference for carrying out precision marketing work in the countryside,Promote the transformation and upgrading of commercial Banks.