Study On The Financial Risk Of Asset-light In Commercial Real Estate Enterprises

With the deepening of reform and opening up,China’s real estate industry is undergoing rapid changes.In the increasingly competitive market environment,the disadvantages of the traditional asset-heavy operation mode of commercial real estate enterprises are gradually highlighted.The asset-light operation mode with the advantages of diversified resource allocation,strong brand effect and excellent management team has gradually become a popular direction of enterprise transformation.With the development of asset-light business model,many enterprises have walked out of the operation bottleneck.Asset-light business model can improve efficiency and market space by optimizing resource allocation,and enterprises can seize the best link in the value chain to create value.It is a necessary product of social division of labor and the advent of the era of knowledge economy,and it is also very suitable for application in the commercial real estate field.However,while focusing on its economic benefits and expansion,enterprises should not ignore the accompanying financial risks.Different from the financial risks under the traditional asset-heavy business model,the financial advantages of asset-light model,such as rapid capital turnover and lower proportion of fixed assets,will become the weakness of enterprises to resist risks to some extent if they are not effectively utilized.However,as far as the current situation is concerned,enterprises tend to ignore the changes of financial risks in the process of asset-lightening,and the lack of awareness of this aspect is the direction that all circles should pay attention to at present.Based on the case study of Wanda commercial,of Wanda commercial light asset-like were compared before and after the transformation process of financial risk analysis,and combining the quantitative analysis tools such as factor analysis and specific studies on its risk change,make a comprehensive evaluation,and summed up the relevant experience of Wanda commercial in dealing with financial risks in the transition period which is worth the industry to learn from and the deficiencies to be improved.Finally,the paper draws some conclusions about the financial risk of enterprises in the transition period and puts forward some experience for reference.This study is expected to provide direction for financial risk control of other commercial real estate enterprises in the market during the transition period,and provide reference for financial risk analysis of commercial real estate enterprises in the transition to asset-light mode.