Research On The Synergies Of Internet Enterprises Merger And Acquisition

With the rapid development of China's Internet industry,the market economy is gradually becoming mature,which intensifies the competition between enterprises.In such an economic situation,more and more Internet enterprises will choose mergers and acquisitions to maintain their own development in order to occupy more market share,expand business scale and enhance market competitiveness.However,mergers and acquisitions fail all over the world because the activity itself has two sides.On the one hand,there are a variety of risks associated with mergers and reorganizations.Failure to properly prevent and control these risks will lead to the failure of mergers and acquisitions and affect business performance.On the other hand,if an enterprise establishes an effective coordination mechanism and improves the efficiency of resource integration during merger and acquisition,it can obtain multiple synergies,which is also the core of the success of merger and acquisition.As an emerging industry with rapid development,it is of certain reference significance to deeply study whether enterprises in the Internet industry can achieve synergies in mergers and acquisitions and the ways adopted to achieve synergies can greatly improve the probability of success of enterprises in mergers and acquisitions.Firstly,this paper USES the literature research method to take the macro background of the Internet industry as the prerequisite for the analysis,and explains the significance of the research on the Internet enterprise merger and acquisition.Then it classifies and summarizes the research achievements of domestic and foreign scholars on the synergy effect of mergers and acquisitions in recent years,and expounds the relevant concepts and theoretical basis of the synergy effect of mergers and acquisitions of Internet enterprises.Then it presents the development status of the domestic Internet industry and the status of mergers and acquisitions,and studies the internal motivations and characteristics of the two.Then,the case of 58.com's merger with ganji.com is specifically and deeply discussed by case analysis along the line of the article.Based on a large number of real financial data of two Internet enterprises,this paper makes a comprehensive analysis on whether 58.com has realized the synergistic effect after the merger from both financial and non-financial perspectives.Under the financial perspective,from the management,operational and financial synergies,three aspects of the relevant financial indicators to evaluate,coupled with the financial perspective of brand effect,size effect and the effect of the flow system comprehensive analysis and evaluation,finally draw the conclusion: in this acquisition,acquirers 58 city effectively to achieve the synergy of m&a and summed up the experience and enlightenment at the same time,in order to the future of the Internet enterprise M&A synergy play a good demonstration effect.