Analysis On The Financial Synergies Of 58 City Mergers And Acquisitions Ganji

With the rapid development of China's Internet industry and mature,more and more new things appear,appeared with large data,the Internet of things,such as cloud computing as a representative of a new generation of information technology and the fusion of traditional industry.Due to information transmission speed quickly,the competition is more and more incentive,a growing number of Internet companies choose through mergers and acquisitions constantly expand their business scope,increased market share,improving the core competitiveness and strengthen management so as to maximize the value of the company.From 2012 to 2016,this five years,Internet companies large and small spurt of growth,for example,in 2015,alibaba m&a happened shrimp nets,baidu acquisition of PPS and so on m&a events,both basic and m&a from the Internet industry.While the entire Internet is in the midst of a merger wave,it is also clear that there are risks behind the merger.In recent years,in the merger and acquisition process,the failure of m&a is extremely common.The realization of the synergistic effect of m&a is often the key to the success of m&a.Therefore,how to better understand the synergistic effect of m&a and how to improve the synergistic effect brought by m&a has become the focus of Internet m&a.Articles in the process of case study,using the literature research,first by collecting and organizing related documents thoroughly studied the related theory of knowledge,understand the Internet industry mergers and acquisitions motivation and m&a synergy effect,again through the 58 city for a large number of business background and acquisition data collection,and understanding of the enterprises to carry out comprehensive and summary,to apply theoretical knowledge to the details of the case analysis,again to 58 city m&a market network make the analysis of the specific case of motive and effect of management synergy,management synergy effect and financial synergy effect is analyzed respectively,This makes the analysis result more accurate and objective.And with the support of induction in-depth summarize the result of the analysis and summary,and through the analysis of the financial effect of 58 city m&a Ganji to make a simple evaluation,so as to extract the cause of the financial negative synergies,put forward countermeasures,and enlightenment.58 city m&a Ganji,the study found that the m&a motive is increased competition superiority of main item enterprises,reduce costs,improve market share,investors pushed mergers and acquisitions,better play to the synergistic effect;By analyzing the financial effect of 58.com's merger and acquisition ganji.com,this paper analyzes the positive and negative aspects,and combines the analysis of non-financial indicators,so as to be more comprehensive and persuasive.The evaluation of financial effect is that the market did not produce drastic fluctuations and changes due to the emergence of m&a events,but had a certain negative effect on its financial situation in a short period of time.In the actual operation process,enterprises tend to choose diversified operation modes,so that the competitive position of enterprises in the market after merger can be effectively improved.