Study On Precision Marketing Strategy Based On The Customer Data Analysis Of Personal Financial Products Of Commercial Banks

The increasingly diversified financial demand of people is a significant challenge to the traditional commercial bank,which marketing strategy is no longer suitable for the Age of Data.For the sake of enhancing the competitiveness of the commercial bank,it is crucial to provide accurate financial products and services to its target customers.To solve this issue,precision marketing with statistical analysis must be utilized,which can improve the service efficiency of the commercial bank and provide the right products to the right customers.In this study,the plenty of customer data of the P commercial bank is analyzed by the statistical analysis.Then,the precision marketing strategy has been established based on the results of the statistical analysis.Firstly,the characteristic information of the sample of customers is obtained via the quantitative analysis.Afterwards,this characteristic information is used to search for the target customers from all its customers.Based on the principal character of the target customers,dedicated financial products and services are designed to meet their demands.Finally,the management strategy,personnel allocation and technical support for precision marketing have been discussed.Therefore,based on the method mentioned above,the precision marketing strategy for the P commercial bank is established.