Research On Precision Marketing Of Financial Products Of HuBei Branch Of Bank H Under The Background Of Big Data

After entering the 21 st century,financial management products have become the main business of major commercial banks in China.It is one of the important ways for commercial banks to transform from traditional deposit and loan business profit to investment profit.It is of great significance to establish the brand image of commercial banks,spread the positive word of mouth and improve customer satisfaction.Since2010,the product operation mode of commercial banks at all levels in China has been continuously impacted by the strong impact of Internet financial enterprises,and the arrival of the big data era will promote the great changes in China's financial industry From the past traditional network marketing to accelerate the upgrading of the network and network mode.In order to adapt to the changes brought by the "big data" era to the financial industry as soon as possible and effectively deal with the fierce market competition brought by Internet financial enterprises,commercial banks at all levels in China take the initiative to meet the challenges of Internet finance.Based on the background of big data of Hubei Branch of H Bank,the purpose of this paper is to discuss how traditional commercial banks can use big data in the precise marketing strategy of bank marketing to promote the improvement of bank marketing efficiency.It provides a theoretical reference for commercial banks to build a new marketing model in competition with big data era and Internet finance companies.This paper,by means of expert interview,literature analysis,market segmentation theory and other methods to sort out the relevant theoretical literature and its main points of view,using SWOT analysis to analyze the precise marketing environment of H bank Hubei branch under the background of big data;then,H silver The problems and causes of precision marketing of financial products in Hubei Branch are analyzed to pave the way for further problem solving,and then the experience of precision marketing of domestic banks under the background of big data is used for reference.Finally,the precision marketing strategy of financial products under the background of H bank big data is obtained,and feasible suggestions are put forward from 13 aspects.This study holds that the precision marketing ability of financial products under the background of big data determines whether commercial banks can win a place in the market in the fierce competition with Internet financial enterprises,and the implementation of precision marketing strategy based on big data can not only activate the existing massive customer data resources,but also help commercial banks to establish competitive advantage in the market competition of financial products.The significance of this paper is to guide commercial banks to use big data thinking to think and innovate in the process of financial product marketing,and to effectively combine big data technology with precision marketing for commercial banks in practice.Perfect management mode to provide Reference,so this study has certain practical innovation significance.