Study On The Value Creation Path Of Retail Industry Based On Management Accounting

The retail industry has experienced three stages of development.Since the establishment of the new China,the retail industry has been developing vigorously.Along with the development of The Times,science and technology constantly updated,the trend of retail industry profits space appears narrow,industry expansion speed too fast,the regional development gap is widening,the industry competition degree deepening,the obstacle is the main problem,the development of the retail industry in recent years,many retail companies have closed shop,create an adverse impact on the retail industry value,the traditional financial accounting system has been unable to meet the needs of the development of retail enterprises,enterprises are in urgent need of the new financial system improve profit and management ability,to create greater value.Management accounting is one of the financial accounting branches.It takes value creation as the core idea.The value chain analysis under the management accounting system helps enterprises to define themselves and improve the operating efficiency.Comprehensive budget management helps enterprises to improve the efficiency of capital utilization;Competitor analysis helps enterprises to strengthen the sense of competition and keep up with market development.Cost analysis helps enterprises to carry out reasonable cost control and expand profit space.Most enterprises in China have realized the importance of introducing management accounting system to value creation.However,due to the late development of management accounting in China,although domestic scholars have conducted analysis and research on management accounting,it only stays at the theoretical level and lacks the experience of combining theory and practice.Gome retail as a representative enterprise in China's retail industry,the early application of management accounting for enterprise value creation,and has achieved certain results.In this paper,gome retail as an example,combined with the theoretical system of management accounting,the application of management accounting to create value for enterprises in the retail industry to provide reference and reference.This paper adopts literature research method,case analysis method and comparative analysis method to conduct research.Firstly,it reviews the domestic and foreign literature on management accounting and makes comments.Secondly,it analyzes the necessity of applying management accounting in the retail industry.Unevendevelopment among regions;The intensified competition in the industry has reduced the profitability of the retail industry and hindered the healthy development of the enterprise.Then,based on the theories related to management accounting,combined with data charts,the retail of gome is analyzed.Gome retail mainly USES three kinds of management accounting tools for value creation: comprehensive budget management,target cost management,and strategic relationship with customers.Analyze how gome retail is based on management accounting for enterprise value creation.On the other hand,by analyzing the practical experience of gome's retail business,this paper gives enlightenment to the retail industry and summarizes the deficiencies in its application,such as the insufficient scope of cost control and the strained relationship with downstream suppliers,and puts forward corresponding optimization Suggestions,hoping to help the healthy development of the retail industry.