| Chinese tourism is in the stage of rapid development.With the development of tourism,the industry has become an indispensable part of the national economic development,which has generated great demand in the market.At the same time,due to the diversified demand of the market,the new tourism mode of "global tourism" has emerged.In this study,Wuning County,Jiujiang City,Jiangxi Province,is taken as the research object to study its tourism development in the whole region.With the rise of tourism,Wuning county has put forward the strategic goal of ecological county and green rise,promoting the development of tourism to "whole region,whole season and whole industry",and will form a high-quality tourist attraction cluster.In order to promote the development of tourism in Wuning county and make it close to the direction of "global tourism",it is necessary for Wuning county to actively adjust its tourism development mode.This study consists of the following chapters: the first part is the introduction,which mainly describes the research background,research purpose,research significance,research content,research methods and domestic and foreign research overview;the second part is the theoretical basis for the definition and research of related concepts,which describes the concepts and connotations of regional tourism,global tourism and global tourism demonstration area,with the sustainable development theory and life cycle Period theory and tourist satisfaction theory are the theoretical foundation of this study;the third part is the current situation of the development of the whole region tourism in Wuning County;the fourth part is the construction and evaluation of the judgment matrix of the sustainable development of the whole region tourism in Wuning County;the fifth part is the market induction market investigation of the whole region tourism in Wuning County;the sixth part is the formulation of the regional tourism development strategy in Wuning County;the seventh part is the conclusion and deficiency.Taking Wuning County as an example,based on the collation,induction and carding of the relevant literature of previous scholars and experts,this paper has repeatedly traveled to various scenic spots in Wuning County for field investigation,interviewed tourists and local government staff on their views and opinions on the development of global tourism in Wuning County,and obtained real and reliable data.By using the research methods of constructing the judgment matrix of sustainable development and sending out questionnaires in major scenic spots,this paper makes a subjective and objective research on the whole area tourism of Wuning County,and obtains the strategies suitable for the development of the whole area tourism of Wuning county.The main conclusions of this paper are as follows:(1)Have a scientific understanding of the current situation of tourism in Wuning county.We have a comprehensive and in-depth understanding of the concepts and scientific research methods related to global tourism,and use these methods and theories to make a complete summary of the current situation of the development of global tourism in Wuning county.(2)Analyze the internal and external factors of the development of the whole region tourism in Wuning County,and look forward to the feasible development trend of the whole region tourism in the future.Under the premise of scientific cognition,four third-order matrices related to the whole tourism of Wuning county are constructed,and the development strategies are put forward.Thirdly,the author makes a questionnaire survey on the tourists coming to Wuning county through field investigation and questionnaire distribution,expecting to further optimize the development strategy and put forward feasible strategies for the development of tourism in Wuning county.(3)Based on the suggestions of building four third-order matrices,a number of relevant tourist questionnaires and the actual situation of current tourism development in Wuning County,and based on the premise of economic and sustainable development of tourism in Wuning County,five aspects of brand building,mechanism improvement,regional cooperation,upgrading experience and tourism safety are finally put forward for Wuning county The paper puts forward the development strategy with practical significance,economy and strong feasibility. |
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