Measurement Of Sustainable Development Level Of Rural Tourism In Zhuhai City And Analysis Of Influencing Factors

With the policy support of the state and the Guangdong Provincial Government,Zhuhai attaches great importance to and emphasizes the sustainable development of rural tourism,and has issued many policies to guide and support,providing a new breakthrough for Zhuhai to achieve high-quality social and economic development.Through the sustainable development of rural tourism,the quality of rural tourism development in Zhuhai can be further improved,which not only provides new industrial momentum for the prosperity of industries in rural areas,activates the potential for rural economic development,but also provides farmers with new employment opportunities and promotes farmers Increasing employment and income is of positive significance for optimizing the rural industrial structure,improving the rural development environment,and enhancing the quality of rural development.It is an important part of promoting rural revitalization,and it is also the top priority for solving the contradiction between urban and rural imbalance and insufficient development and achieving urban-rural integrated development.At the same time,the sustainable development of rural tourism has further accelerated the construction of ecological civilization and promoted the win-win situation of rural economy,ecology,and social benefits.This is also in line with General Secretary Xi Jinping's emphasis on "both golden mountains and silver mountains,but also green mountains".The "two mountains" theory requires.Therefore,the sustainable development of rural tourism in Zhuhai City is imperative,and the study of this article is also particularly necessary.This article takes Zhuhai City as the research object,through literature research method,quantitative and qualitative analysis method,entropy method,gray correlation analysis and other empirical analysis methods,to define the concept of rural tourism and rural tourism sustainable development and the basis of related theoretical analysis Above,discuss the experience of sustainable development of typical rural tourism at home and abroad and its enlightenment to Zhuhai City,and then analyze the realistic basis of sustainable development of rural tourism in Zhuhai City.On this basis,build an evaluation index system for the sustainable development of rural tourism in Zhuhai City,evaluate and analyze the sustainable development level of rural tourism in Zhuhai City,study its development level,and then explore the factors affecting the sustainable development of rural tourism through regression analysis,Further put forward the countermeasures and suggestions for the sustainable development of rural tourism in Zhuhai.The following conclusions are drawn through the full text research: First,Zhuhai should actively learn from the experience of sustainable development of rural tourism in typical regions at home and abroad,and take action in rural tourism resource protection,product development,infrastructure construction,and policy guidance and support.Second,through the analysis of actual basic conditions,it is found that the development of rural tourism resources in Zhuhai,the scale of the source market,the continuous improvement of cultural connotation,and the construction of rural tourism infrastructure are all expanding and improving.At the same time,the income of rural tourism in Zhuhai continues to increase,and the rural ecology The continuous advancement of civilization construction,the continuous development of related industries,and the continuous increase of farmers' income have brought positive assistance to the local social and economic development.The third is to find through evaluation analysis: 2009-2018 Zhuhai City's rural tourism sustainable development index scores continued to increase,and its development level continued to improve,from the medium level of sustainable development in 2009 to the medium-to-high level of sustainable development in 2018.The sustainable development level of rural tourism is constantly improving,but there is still a gap between the high level of sustainable development.The sustainable development level of rural tourism in Doumen District,Xiangzhou District and Wanshan District has increased,but from he perspective of overall development,there is a big gap between the high-quality development stage.Fourth,through the analysis of influencing factors,it is found that the level of environmental sustainable development,the level of policy support,and the level of cultural sustainable development affect the overall sustainable development of rural tourism in Zhuhai.The sustainable development of rural tourism in Doumen District is least affected by the level of policy support,indicating that the policy support is insufficient,which is not conducive to the sustainable development of rural tourism.The relatively low regression coefficient of cultural sustainability level affects the improvement of the sustainable development level of rural tourism in Xiangzhou District,and the low regression coefficient of environmental sustainability level affects the improvement of the sustainable development level of rural tourism in Wanshan District.Based on this,feasible countermeasures to promote the sustainable development of rural tourism in Zhuhai City are proposed.The main points are as follows: First,the overall level of Zhuhai City should be adapted to local conditions and classified to promote the sustainable development of rural tourism;second,Doumen District should strengthen the support and guidance of the district government;third,Xiangzhou District should enhance the cultural connotation of rural tourism;fourth,Wanshan District should speed up The construction of rural ecological environment,creating a good tourism ecological environment,and then improving the sustainable development level of rural tourism in Zhuhai as a whole and in all regions.