| With the rapid development of China's economy and society,China's urban rail transit industry has ushered in explosive growth in recent years,which is not only an opportunity but also a challenge for the manufacturers of key components to ensure the safe and stable operation of urban rail transit trains and related components of OCS.These industrial enterprises basically belong to the traditional labor-intensive type.Most of them started from processing and imitating foreign product design and manufacturing.With the rising of labor cost,industrial land price and raw material price,the limited technology improvement has not been able to cover the higher and higher manufacturing cost.In addition,the control cost of each subway operation unit,each construction unit.The strategy of winning the bid at low price leads to more and more sharp competition in this industry.Therefore,if traditional enterprises cannot adapt to the new era background,take accurate marketing strategies,and provide more differentiated products and service,they may not participate in the feast,but be eliminated by the market.In this paper,PM Company,which specializes in OCS products of rail transit,is the research object.The main problems facing the company are inaccurate market positioning,and rising sales costs.Based on the theory and tools,this paper plans to develop new marketing strategies with the help of advanced marketing theories at home and abroad to solve various problems of PM company,better provide products and services to meet the growing needs of customers,so as to consolidate its market share,enhance the competitiveness of the company in the industry,and seek for the maximization of benefits,so as to promote the marketing strategies of industrial products in the market segments of Metro OCS Applications provide new perspectives.At the same time,I also hope to provide more small and medium-sized enterprises with reference significance and value in marketing strategy. |
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