Research On Wealth Management Based On The Transformation Of Brokerage Business

Securities brokerage business plays an important role in the traditional business of securities brokerages,especially before 2012,half of the total income of securities brokerages has been occupied by brokerage business income(mainly composed of trading income,namely commission income from agent buying and selling).With the influence of commission liberalization,Internet finance and financial opening policy,the market competition of brokerage business becomes more and more cruel,and the profit space gradually shrinks.In addition,with the rapid rise of the domestic middle class,various and complicated financial needs came.In this context,brokers must take the initiative to seek new changes,explore the innovation and transformation of brokerage business,find new brokerage business operation model,profit model,service model,build a more reasonable customer structure and income structure,find new profit growth points,and achieve their own value proposition.This paper takes the literature on enterprise transformation and brokerage business transformation wealth management as theoretical research support,and 34 listed securities companies as samples to study the correlation and sensitivity of relevant variables in the process of brokerage business transformation wealth management and the operating performance of securities companies.The empirical study finds that the investment advisory service ability,financial product service ability and advanced level of fintech,which constitute the wealth management service ability system,have a positive correlation to the performance of the securities firm,and the degree of influence increases successively,which is the main breakthrough point for the future wealth management transformation.ZT securities,for example,analysis of its current development status of wealth management business,combined with the successful transformation,the us investment bank,brokerage business the universality of the wealth management experience and empirical research conclusion,put forward the transformation breakthrough direction:one is to strengthen channel of value-added services as a brokerage business investment consulting service ability and achievements,promote trading service ability;Second,by enriching the financial product base and strengthening product creation ability,portfolio allocation ability and risk control ability,the financial product service ability is improved.Third,continue to enable the development of wealth management business through financial technology innovation business model,improve work efficiency,improve customer experience;Fourth,regulatory and industry self-regulatory agencies should innovate the policy,regulatory and institutional environment for brokerage business transformation wealth management,and promote the in-depth development of domestic wealth management business,so as to improve the comprehensive competitiveness of securities companies in the open market environment in the future.