Study On The Transformation Of Changjiang Stock Brokerage Business To Comprehensive Wealth Management

With China's reforming and opening up,the economy has been developed rapidly,the disposable income of domestic residents is also gradually rising,and the number of people who has high net worth of assets is also gradually expanding.By the end of 2018,the number of people who had high net worth of assets reached more than 1.6 million in China,and the number is still growing.Under this background,high net worth customers are not simply satisfied with the single goal of financial returns,but have a strong demand for diversified wealth management.Customer assets and demand are also undergoing great changes in the securities companies,but at present the types of financial services are single mode which are provided by securities companies.The securities companies mainly focus on the stock-based transactions and investment and financing services,which could not match with the growing wealth management needs of customers.The brokerage is a mainly business in the Changjiang Securities company.However,with the implementation of the floating commission system,the liberalization of "one person and many households",and the impact of Internet Finance on traditional economic business,the financial management and corresponding services in Changjiang Securities which have faced with greater difficulties.So there are defects in their traditional brokerage business.Above all,it is necessary for the company to seek transformation on the basis of the original traditional brokerage business.In the wealth demanding market,the company should make a good transformation from brokerage business to comprehensive wealth management.This thesis mainly analysis the current market environment in China through researching the relevant theory of wealth management,and using the relevant management knowledge,this paper analyzes the current market environment of China's wealthy people and uses SWOT analysis to find outall the deficiencies and defects of the company.Meanwhile,this thesis sums up a comprehensive wealth management system framework by drawing lessons from foreign mature wealth management experience,comparing with other domestic securities cases on transforming wealth management,and combining with the corresponding financial policies of the country.This thesis also explains how to make Changjiang Securities transforming proceed smoothly,through the aspects of product system,management service system,subsequent implementation of safeguard measures and so on.Combining with the case of Changjiang Securities Company,this thesis further analysis the inevitability of company transformation and the Importance of comprehensive wealth management,and provides corresponding experience for other securities companies.