Research On The Optimization Of Industrialized Business Model Of Jiangxi Poyang Lake Rice Industry Co.,Ltd

The rural revitalization strategy mentioned the need to vigorously promote agricultural modernization,and agricultural industrialization is an important way to build modern agriculture.It not only effectively solves the contradiction between small production and the large agricultural market,leads farmers to increase income,but also promotes the integration and optimization of rural industries.Agricultural structure.Leading agricultural enterprises play a key role in promoting agricultural industrialization as the core subject of promoting agricultural industrialization.Based on field surveys and interviews,this article deeply researches the industrialized business model of Jiangxi Poyang Lake Rice Industry Company.Based on the obtained first-hand information and collated relevant literature,the status of its industrialized business model is analyzed,and the Poyang Lake Rice Industry is summarized.The problems existing in the company's industrialized operation,and the corresponding optimization measures were put forward to promote the better development of the enterprise.This paper expounds the relevant theories of agricultural industrialization,and on the basis of in-depth research on the dynamics of agricultural industrialization at home and abroad,confirms the novelty of analyzing the business model of enterprises from the micro level.First has analyzed our country the industrialization of agriculture leading enterprise management mode and influencing factors,and then using the method of field investigation,the poyang lake rice industrialization model analyzes the status quo,through the analysis of the data found in recent years,the company is in rapid growth,but also has many problems in the process of growing up,for example,agricultural enterprises and farmers benefit distribution mechanism is not perfect,the product is given priority to with primary processing in product value-added is not high,the risk-sharing mechanism is not perfect problem.At the same time,this paper analyzes its industrialized operation mode.The company adopts the operation mode of "company + base + cooperative + peasant household".This paper analyzes the operation mechanism,benefit distribution mechanism and risks of this mode one by one,and puts forward possible problems in the industrialized operation mode.Then,by referring to other leading enterprises' industrializedoperation modes and combining the current two new agricultural development directions of smart agriculture and ecological agriculture,the company's industrialized operation mode is optimized with the agricultural industrial chain as the entry point.Based on the perspective of value chain,it puts forward the strategy of building brand,enhancing the popularity and expanding the value-added space of products.Based on the perspective of organizational chain,it puts forward the strategies of improving the benefit distribution mechanism,reconstructing the risk sharing mechanism,improving the investment and financing operation mechanism and cultivating the talent system.Based on the perspective of information chain,the paper puts forward the strategies of enhancing the level of information,improving the popularization and application of agricultural technology,and gradually developing intelligent agriculture.Finally,from the macro level,this paper puts forward five aspects: perfecting the investment guidance system,strengthening the construction of agricultural insurance system,paying attention to personnel training,increasing the intensity of scientific and technological development,and improving the government support system to cultivate the agricultural industrialization environment,so as to promote the development of leading enterprises in industrialization.