A Study On The Policy Implementation Of Desert Tourism Industry And Its Countermeasures

With the rapid development of China's tourism industry,especially in recent years,under the call of the country to vigorously promote the development of whole area tourism,desert tourism,a novel tourism mode,has been gradually "unlocked" and accepted by more and more people.Thus,it has become a unique form of tourism in Northwest China,and desert tourism has become no longer strange and distant.But for a long time,due to the relatively backward development of tourism in Northwest China,desert tourism as a "rising star" in tourism field is not very mature in all aspects,which makes the use value of desert has not been fully explored.For some northwest small cities on the edge of the desert,how to make good use of the unique desert tourism resources will become a driving force for the local economy The key to economic development.Although Alxa,known as the "hometown of desert",has natural desert tourism resources,due to the imperfect formulation and implementation of government industrial policies,coupled with the seasonal particularity of desert tourism,the most representative desert tourism industry,cross-country e hero Association,has failed to realize the planning expectations,which has only played a very important role in promoting the employment of local farmers and herdsmen and the development of service industry Micro effect.Starting from the definition of desert tourism industry policy,this paper analyzes the application of policy implementation mutual adjustment model,policy implementation theoretical model and political system theory in the formulation and implementation of desert tourism industry policy in Alxa League,and summarizes the basic situation of the implementation of the industrial policy of Alashan hero society.Through the analysis,the Alashan hero association is faced with many problems,such as the difficulty in recovering the funds of government agent construction projects,the lack of long-term mechanism to promote the development of local service industry by government policies,the lack of supervision and guarantee in the process of policy implementation,and the imperfect construction of Tourism integrity system.At the same time,comprehensive use of literature research method,comparative research method and other methods,through the domestic and foreign desert tourism industry policy-making and implementation of relevant literature research,learn from the United Arab Emirates,Dubai,Israel and other countries and some domestic cities in this area of policy implementation successful experience,combined with the current situation of Alashan policy implementation,targeted proposed can effectively improve the local industrial government The countermeasures and suggestions include: improving the supporting policies for the implementation of desert tourism industry policy,optimizing the implementation environment of desert tourism industry policy,promoting the public opinion guidance of desert tourism industry policy and improving the quality of government policy implementation personnel.