Research On Housing Pricing Of Real Estate Project In Beicheng Era

The housing price is closely related to people's life.The fluctuation of housing price will also affect people's life and work.In recent years,the national level has repeatedly reiterated the positioning of "housing without speculation",requiring local governments to earnestly implement the main responsibility of the city,take timely targeted measures,steadily implement the long-term mechanism of real estate,and require the overall stable operation of housing market prices.In this regard,how to make a more scientific housing price has become an important topic for real estate enterprises and scholars.Taking hedonic price model as the pricing method of housing,the long-term practice in foreign countries shows its effectiveness.Since hedonic price model was introduced into China in the 1990 s,this pricing method has been widely studied and applied by domestic scholars.With the continuous improvement of housing sales record data,and the continuous improvement of housing characteristic variable research method and its quantitative accuracy,the pricing accuracy of this method is also higher and higher.Based on hedonic price model,this paper studies the pricing of Beicheng era project housing.It selects 1378 residential units of 22 residential districts which are completed in the first quarter of 2020 as the sample data.Through customer demand questionnaire survey and professional interviews,combined with domestic and foreign literature research,18 variables are selected from 66 characteristic variables that may affect housing price There are 6 building characteristic variables: building area,number of housing function rooms,decoration degree,floor,building type,elevator to household ratio;9 neighborhood characteristic variables: plot ratio,green space rate,community landscape,brand influence,property management fee,parking space ratio,community supporting,adverse impact,human and natural environment;3 place characteristic variables: regional plate,city center distance,public transport.In this paper,spss.23 software is used for regression analysis.Through the comparison of decision coefficients,the logarithmic model with the best fitting degree is selected from the linear function,logarithmic function,logarithmic linear function and linear logarithmic function commonly used in hedonic price model.The model istested by collinearity test,significance test and variance homogeneity test Analysis of variance,autocorrelation test,stability test and so on.Finally,the error rate between the price calculated by the hedonic price model and the recorded price of the selected housing is 0.9%.The actual effect verification shows that the model is effective.At the end of the article,the author thinks that the pricing should reflect the maximization of the developer's profit and the maximization of the buyer's utility.If the villa,multi-storey,high-rise and other residential building types are studied in the same dimension,the utility of different products may be different for different purchasers.If the research is conducted according to the subdivision market of residential products,the effect may be better.