Research On Product Innovation Strategy Of Technology Start-ups

Technology-based startups are emerging forces with the most innovative vitality and development potential in economic development,and they should be actively encouraged and supported.Product innovation is an important way for tech startups to innovate and develop.Many tech startups have unsatisfactory product innovation performance,which has seriously affected the innovation and development of the company.Research has found that traditional product innovation strategies are not entirely suitable for tech startups in the context of today's information age.Therefore,it is necessary to explore and develop product innovation strategies that are more suitable for tech startups.This article analyzes the current product innovation status of technology-based startup company L.According to the analysis of the current product innovation status of L Company's VR aviation training simulator and MR aviation training system,it summarizes the current problems of L Company's product innovation.On the basis of case analysis and related research,research hypotheses were proposed and conceptual models were established.Based on the research hypothesis,a questionnaire scale was designed to conduct a questionnaire survey on employees related to product innovation in technology-based startups.The questionnaire includes basic information and related scales.Taking as an object of research the new science and technology companies,through regression analysis and other methods,218 sample data were empirically analyzed and the conclusions of the research were drawn:(1)For technology-based startups,market orientation positively affects innovation performance,and proactive orientation has a stronger impact than response orientation;(2)The market orientation of tech startups has a significant positive impact on iterative innovation;Answering targeting has a greater impact on trial and error than active targeting positive impact is stronger;active targeting has a stronger positive impact on the improvement iteration than answering targeting;(3)iterative innovation of tech startups has a significant positive impact on product innovation performance and trial and error iteration rate improved iteration has a stronger positive impact on innovation performance of products;(4)The iterative innovation of tech startups plays an intermediary role between market orientation and product innovation performance.Based on the research findings,a product innovation and improvement strategy was proposed for L Company.Improvement measures and product innovation strategies suitable for the company's current development for simulator products were proposed VR aviation training system and MR aviation training system products,and good products were obtained of innovation performance.This research presents different product innovation portfolio strategies and selection methods for tech startups in response-oriented,active trial and error iterations,improvement iterations,and product innovation verified through empirical analysis and research applications.The feasibility and effectiveness of the strategy provide a valuable product innovation strategy for product innovation of tech startups.