Research On The Influence Mechanism Of Market Orientation On Technological Innovation Of Technology-based Enterprises

Follow the Schumpeter's innovation theory,the paradigm theory of contemporary west economics developed foundexternal information exchange and coordination for innovation has an important role,which led to innovative research from the perspective of a single enterprise to the relationship and interaction between the enterprises and the external environment.The relationship between market orientation and technology innovation is caused by the recent domestic researchers' concerned proposition,it connects the enterprise behavior and enterpriseexternal demand.In other words,in China,in the period of economic transition,the market mechanism constitute an important external environment for the development of high-tech enterprise survival.To establish and perfect the encourage original innovation,integrated innovation,the introduction of digestion and absorption of re innovation of system and mechanism,improving technological innovation market-oriented mechanism,play to the market for technology research and development direction,route choice,factor price,all kinds of innovative elements configuration guide effect".From the essence of innovation,"creative destruction" this is to promote all kinds of production elements and produce more benefit,it also requires a moreperfect market mechanism to promote the flow of production factors and high risk aversion innovation activities.In the innovation system,enterprise innovation demand especially with strong science and technology achievements transformation and strong ability of science and technology enterprises,further understanding ofmarket dynamics and requirements,it is in the leading position of the industry as a whole,is the main body of technological innovation.However,science and technology enterprises in technological innovation practice still exist weak innovation awareness,innovation motivation,innovation is not strong,not to highlight the value of innovation,the market competitiveness is not higher question.In other words,to strengthen the market oriented mechanism have extremely urgent.In view of this,this article in China market management situation,to science and technology enterprises as the research object,firstly reviews the related research on the influence of the relationship between market orientation,technology innovation and there.Then,using grounded theory research method,based on thequalitative analysis of 25 copies of materials semi structured interview,after three level coding constructs the conceptual model of technical innovation mechanism of the influence of market orientation.Finally,in the market-oriented mechanism of technological innovation of science and technology enterprises on the basis of the research on the influence of science and technology type enterprise,Tianjin city as the carrier,combined with theexisting problem of technological innovation,puts forward the specific measures to perfect the city of TianjinScience and technology enterprise technological innovation market orientation mechanism.